According to the latest statistics, 51.4% of the consumers currently owning a family car in China and 48.6% of men account for the first time. The proportion of female owners exceeds that of men for the first time. At the beginning of 2011, this group of data accounted for 43.1% of female users and 56.9% of males. It can be seen that the increase in the number of women buying cars is much higher than that of men, and women have become the main force in China's car consumption.
The scale of sex ratios for family car owners does not allow for an eyebrow in the business, and the choice of car is also improved. The pursuit of cars by modern women is getting higher and higher. It is not just a means of transport, but also the quality and personality of the car. In response to this phenomenon, many auto manufacturers have launched suitable models specifically targeting female consumers. They are either small and cute or stylish, or domineering but soft, and even in the same model, they are also The body colors work hard to capture women's hearts.
The scale of sex ratios for family car owners does not allow for an eyebrow in the business, and the choice of car is also improved. The pursuit of cars by modern women is getting higher and higher. It is not just a means of transport, but also the quality and personality of the car. In response to this phenomenon, many auto manufacturers have launched suitable models specifically targeting female consumers. They are either small and cute or stylish, or domineering but soft, and even in the same model, they are also The body colors work hard to capture women's hearts.
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