A few days ago, Sichuan Chengdu Wangpai Automobile Co., Ltd. invested more than RMB 60 million, and the two medium-sized trucks that took two years to build were put on the market. The two cars were named Qianlong and Ouhu, respectively. After the success of Chengdu Ace in the end of 2001, the agricultural vehicle production plant was successfully transformed into an automobile vehicle manufacturing plant. After relying entirely on its own technical strength, Chengdu Trump has developed strategically. product. The chairman of the company, Yuan Chengjun, said at the launching ceremony of the new car that this marked “Chengdu Trump has completed a new leap in product structure adjustment and independent technological innovation in recent years.â€
Chengdu Trump was established in 1987. Its initial assets were only 190,000 yuan. It started from the production of agricultural vehicles and officially entered the automobile manufacturing industry at the end of 2001. As an unnamed industry recruit, in the past five years, Chengdu Trump positioned the company's products on medium-sized trucks, and from the original regional market to the national market while integrating its marketing channels. At present, the output of medium trucks ranks among the top four in the same industry (medium-sized trucks) in the country, and it has a 13% market share in the domestic medium truck market.
From January to September this year, Chengdu Trump produced a total of 17,822 vehicles and completed sales of 16,884 vehicles, an increase of 37.53% and 34.61% respectively over the same period of last year, which was significantly higher than the total increase in sales of domestic trucks during the same period. At the same time, the economic benefits of the company have also increased significantly. From January to September, the sales income was 1.24 billion yuan, the profit was 21.85 million yuan, and the tax paid was 23.06 million yuan, an increase of 44.02%, 158.27%, and 56.13% respectively over the same period of the previous year.
According to reports, at the beginning of 2005, Ace Brand started the research and development of Qianlong and Ouhu medium trucks based on new national laws and regulations and market demand for new products such as energy saving, environmental protection and new technologies. Its goal is to integrate Chengdu's ace. Advantageous resources, to create a domestic advanced, new appearance, new technology, strong features, energy saving, comfortable and safe medium truck. For this reason, in addition to the 30,000-kilometer reliability test at the strict Hainan Test Site, the vehicle also experienced 10,000-kilometer high-pressure destructive tests on harsh environments such as plateaus, floodplains, and construction sites.
The new product has a stylish and smooth appearance. The new cab interior is exquisitely designed and patented. The engine is selected from domestic first-class brands, and the power segment is between 135 and 210 horsepower, which can meet the needs of different regions and different users. Yuan Chengjun believes that the listing of Qianlong and Ouhu will win new competitive advantages for Chengdu Trump, making the company's product positioning and competitive strategy more clear.
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