"Jin 9 Silver Ten" has always been placed high expectations. On October 15th, the tenth auto information conference in 2004 was held in the Asian city. Obviously, the sales data of Beijing in September was not satisfactory. With Xiaogang's argument: boring is an overall evaluation of the auto market in September. In addition to the summary of the first three quarters, the experts looked forward to the future development of the auto market. The price has to be followed by the latest statistics show that the car market, into September, auto manufacturers and dealers once again raised the banner of price cuts, in September the average price reduction of all models 2.73%, and this year's maximum decline was basically the same. The once hottest fare increase vehicles are not spared under the influence of the environment. Hua Xue, director of the online car market, pointed out that in September, the price increase car in the market basically does not exist, and after a long period of time, people will find it difficult to find the track of fare increase vehicles, such as Guangzhou Honda market performance has been good this year, A line up for a while can only mention the current car in a short period of time, but in the short term, it has also been affected by the downturn in the auto market to start a small price cut. Su Hui, general manager of Asia City, told reporters that in September Beijing's production and sales of cars was unchanged from last year, not much improved, this year the auto market price cuts spread to a wide range of influence, the depth of the impact of a record of the highest. The main reason why the auto market has been repeatedly gloomy is not the government’s policies or other factors, but rather the instability of the car prices. He predicted that until the end of this year, the price reduction will continue. The market diversion intensified. "The future market diversion will intensify, and the brand diverge will become more and more obvious," said Su Hui. "This is the result of the continuous escalation of competition in the auto market." The price cuts have become unpredictable and the worst days have been dealers. . The big dealers are clamouring for manufacturers to cut their prices on their own, but small distributors are weak, and they have no say in face-to-face with the manufacturers. They can only watch as the inventory increases. It is reported that the sales data announced by the Auto Industry Association is only the sales data of the manufacturers, and how many of them become the stocks at the dealers simply have no way of statistics. It was once reported that some dealers had transferred their stores because they couldn’t go down. On the 15th car information conference on the 15th in 2004, Su Hui clarified this rumors, saying that there is no car monopoly in Beijing yet. The shop really transferred out, dealers are of course eager to cash out, but the problem is that the auto market is not the same, almost no one is willing to take the risk. This year's "Development Policy for Automobile Industry" promulgated by the National Development and Reform Commission on June 1 this year stipulates: "Since 2005, automakers must produce branded sales and service for their self-produced passenger vehicles; since 2006, all self-produced automobiles have to achieve branding. For sales and service, auto manufacturers may not provide products to dealers that are not authorized by the brand.†That is to say, only the 4S shops authorized by the manufacturer can sell the corresponding brands of automobiles. This will put the dealers who are qualified for car sales in the market, but have not directly authorized by the manufacturers into the "illegal" position. This part of the dealership is precisely the main body of the entire automobile sales market. According to statistics, there are 1,093 dealers actually operating in Beijing, but only 200 companies have been authorized by the factory. Su Hui also believes that the "Automobile Brand Management Approach" has only added obligations to most of today's dealers, and has not increased its rights. Then a shuffle war will kick off. Consumer groups shift to small and medium-sized cities In spite of the sluggish auto market in Beijing, from January to September, the cumulative production and sales of cars in the country totaled 1.8036 million and 1.70 million, respectively, which represented a year-on-year increase of 22.02% and 20.68% respectively. It is not difficult to see that more than 20 growth points mainly come from other parts of the country, which is different from the dullness of the auto market in Beijing, and places like Yantai, Chengdu, and Yunnan have seen red tides. It is reported that in September, Yantai Automobile Exchange Square sold a total of 2,963 vehicles, sales of 30,259.34 million, an increase of 24.13% and 38.4% over the previous month. Chengdu Western Auto City sold 2,478 vehicles, with a turnover of approximately RMB 210 million, up 35% and 35.7% respectively from the previous month. The sales volume of the automobile trading market in Yunnan also increased compared with August. A total of 968 vehicles were sold, for a total amount of RMB 12,605.27 million. Deputy Director of the Beijing Asian City Business Information Department and Xiaogang revealed to reporters that the current car ownership in Beijing has exceeded 2 million vehicles, and the market's capacity is very limited. The development of small and medium-sized cities' auto market is still very large. These markets may lag behind the larger cities such as Beijing, Shanghai, and Guangzhou for three to four years. However, these small and medium-sized cities support the effective development of the auto industry chain.
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