As the “factory of the world,†China is both the world's largest robotic regional market and the world’s fastest growing robotic regional market. This can be seen from the data in 2014: In 2014, the installed capacity of industrial robots in China reached 57,000 units, accounting for about 1/4 of global sales, and a year-on-year increase of 55%. In 2015, although statistics have not come out yet, some experts predict that the number of industrial robots in the Chinese market will reach 75,000 in 2015, an increase of 36.6% year-on-year. Overall, the demand for the robot market will only increase.
On the one hand, there is a strong market demand, while there are preferential national policies. The "13th Five-Year Plan" and "China Made 2025" and other national-level policies all focus on the development of the robot industry. At present, there are more than 40 robotic industrial parks in China, and the planning area of ​​industrial parks exceeds 30,000 mu. By 2020, the planned investment in the robot industry will exceed 500 billion yuan.
The industrial park covers an area larger than one, and the planned production capacity is higher than the one. China's robotic industry looks like it is "inflammable."
However, people who have no worries must be worried about it. We must realize that although the current Chinese robot market is booming and the investment is huge, there are many hidden concerns.
The first hidden concern is the lack of core technologies and components that make it difficult to occupy the high-end market. In 2015, China’s robotics industry was still in serious condition, and there was no overall breakthrough in the core technology of robots. At present, the cost structure of the global robotics industry is about 35% of the speed reducer, about 20% of which are servo motors, and about 15% are control systems. The machine processing body may only account for about 15%. The other parts are mainly applications. The proportion of imported key components of robots in China is relatively high. Compared with foreign companies, domestic companies must purchase reducers at nearly 4 times the price, and purchase servo drivers at nearly twice the price, which leads to the higher cost of domestically manufactured industrial robots.
At the same time, the six-axis or higher high-end industrial robot market used in high-end industries such as automobile manufacturing and welding is currently dominated by Japanese and European and American companies, and domestic six-axis industrial robots account for less than 10% of new industrial robots installed in the country.
The second hidden trouble is that the homogenization competition is serious and it is easy to fall into the quagmire of low-end price war. China's domestic robot market is still in its initial stage, and it has been filled with smoke. Take 6-axis robots with 6-axis coordinates as an example. In 2015, some companies cut their prices by as much as 30%. From the sales data of specific companies, in 2015, the sales volume of domestic robots increased, but it did not bring more profits to the company. The gross profit of single-product products fell by about 15% in 2015.
In addition, the recognition of independent brands of the robot market in China is not high, and the scale of industrial robot manufacturers is generally small, which also results in insufficient competitiveness. 90% of China’s robotic companies are under 100 million yuan in size. Even if the leading company Shenyang Xinsong’s sales revenue reached RMB 1.52 billion in 2014, international sales revenues of Yaskawa, Fanuc, KUKA, etc. exceed RMB 10 billion. Compared to the giants, it is still not a magnitude.
Although there are hidden concerns, there are still many opportunities. At present, China is building a robot R&D platform, a detection platform, and a standard platform, hoping that leading companies will take the lead in breaking through the common core technology of robots. At the same time, China's manufacturing industry has only just begun its upgrading, and the market is very large. There are still many virgin lands that need to be developed in the robotics field for enterprises to rush around.
In order to solve the hidden problems and seize opportunities, the robot industrial park can't go ahead and it is necessary to identify its own comparative advantages and see if there is a robot’s scientific research resources, industrial resources, talent base, and market radiation capabilities. Market positioning, avoiding blind intervention and wasting investment. After all, the photovoltaic industry developed by the policy dividend has not been far behind in the overcapacity situation. The robot industry must not repeat the same mistakes.
In short, if the cake is big, it can't be eaten if it is not enough. The robot industrial parks in various parts of the country should be able to identify and locate their own unique skills and achieve differentiated competition in order to avoid the quagmire of price wars and cultivate robot giants that are synchronizing with China’s economy.
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