The price of Chinese products is low, and Japanese products pay attention to quality but the price is high. Chinese companies have quickly taken action in the trend of LED lighting in Thailand. Many Thai local companies sell goods from Chinese companies for sale. However, according to these companies, the status quo of these imported LED lighting is that some products always fail. One of the causes of the failure is voltage instability. LED lighting as a precision device always fails due to large voltage variations. There seems to be no effective way in this regard. Therefore, Thai users have a strong sense of distrust of Chinese products. Companies that have suffered from the use of Chinese products have begun to seek high-reliability products. Therefore, Japanese companies have targeted this. In Thailand, LED lighting is roughly divided into low-priced Chinese products that value prices and high-priced Japanese products that value quality. However, Philips has adopted a special strategy. Although the Philips brand is very famous in Thailand, even if it introduces high-priced products, it can be sold, but the company is offering low-priced products. Many Thai companies sell Chinese products. So what is the situation of Thai companies? Even the most famous company in Thailand, LE, also relies on imports from China. But the company said it plans to build a factory to produce LED lighting in Thailand in the future. However, in Thailand, it is impossible to manufacture low-priced products like China, and it is also impossible to produce high-quality products. The question for the future is how to get rid of this dilemma that cannot balance price and quality. In addition, Promchanok, sales manager of Pure-LED Company, which was established in 2013 by the lighting controller system company, said that the company has started selling lighting control systems for controlling LED lighting. Its products cover a wide range of applications, from office lighting to factory lighting. The company is aiming at smart lighting in the future. Thailand has also emerged as a company that is at the forefront of the industry. The company's parent company has been producing controllers for traditional lighting control systems, but in 2013 it seized the opportunity of a sharp decline in LED lighting prices and established a company specializing in the production and sale of LED lighting products. Japanese companies can't miss the opportunity to venture into the Thai lighting market with broad prospects. Although there are still many issues such as price strategy and sales channels, the transition from existing lighting to LED lighting is a very attractive opportunity for every company. Even if it is not a lighting company, Japanese companies should also cooperate with Thai companies that have sales channels. This is a very important strategy.
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