Despite the decline in heavy truck market share in 2012, SAIC Iveco Hongyan was also deeply affected, but SAIC Iveco Hongyan’s overseas market performed well. In 2012, SAIC Iveco Hongyan totaled 1,850 heavy trucks, a year-on-year increase of 551%. , compete with domestic and foreign markets.
In 2006, Iveco established a SAIC Iveco Hongyan joint venture with SAIC and Chongqing Hongyan. Based on the Iveco STRALLIS heavy truck technology platform, Chinese and foreign parties have developed a heavy truck product targeted at the high-end market in China and listed it in 2007. Red Rock Jieshi." It can be said that: As a latecomer to the heavy truck industry, the achievements of SAIC Iveco Hongyan are still impressive. SAIC Iveco Hongyan’s production and sales ranking since 2009 has always occupied the 7th and 8th positions in the heavy truck market.
Marking IVECO's Hongyan Jie Lion Export Model
SAIC Iveco Hongyan has a rich background. The “Hongyan Auto†brand is a national brand that has been bred for more than 40 years. Iveco is also a world famous brand. In 2012, Iveco increased its investment in China. On September 29, Iveco (China) ) Commercial Vehicle Sales Co., Ltd. was established. And Iveco China plans to increase the export volume of the two joint ventures in China from 8,000 in 2011 to 80,000 by 2016.
Recently, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. has passed inspections of the first batch of "Iveco" trademark heavy-duty vehicles exported to Africa and other places, and has achieved the successful export of China's domestic foreign brands. This time, SAIC Iveco Hongyan's "Iveco" trademark car has created a precedent for the industry and has led China's joint venture auto companies to explore new models for exporting to overseas markets. According to reports, SAIC Iveco Hongyan’s first batch of “Iveco†brand heavy-duty vehicles were exported to 81 countries and will be exported to the Gulf and African countries. Moreover, officials of the Chongqing Entry-Exit Inspection and Quarantine Bureau stated that this move by SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. has taken an important step in the use of foreign brands by joint venture auto companies in China to enter overseas markets.
In 2012, SAIC Iveco Hongyan's exports changed from a single channel to multiple channels, and they were jointly driven by self-operated exports, distributors' exports, and the “Troika†acting as a proxy exporter. In 2013, SAIC Iveco Hongyan plans to export 4,900 heavy trucks abroad, an increase of 165% over the same period of last year. In the next few years, SAIC Iveco Hongyan will even have to reach an annual scale of 13,000 heavy trucks. At this year's business meeting, SAIC Iveco Hongyan and Iveco signed an agreement for the supply of 2,000 heavy trucks to Algeria. Under the agreement, Iveco will use its distribution service network in North Africa to export 2000 Red Rock heavy trucks to Algeria. And, this export order will be completed in 2013. With advanced technology as the cornerstone and an increasingly perfect sales network, SAIC Iveco Hongyan's overseas market has expanded its road to flourish.
Compared with the fierceness of foreign markets, SAIC Iveco Hongyan’s sales in the country are not satisfactory. In 2012, the heavy truck environment was not good, resulting in a decline in heavy truck market sales. The heavy truck market ranked top 10 in this year's January-November sales of its heavy trucks fell by more than two percent, of which SAIC Iveco Hongyan's decline is even more Nearly 50% (48.8%).
Although the performance in 2012 was bleak, SAIC Iveco Hongyan set a target of 30,000 units in 2013. This goal, compared to sales of 17,000 vehicles in 2012, increased by 70%. Referring to the truck market situation in the past two years, many people are skeptical of this goal.
However, according to Cao Zongqiang, general manager of SAIC Iveco Hongyan Sales Division, Shang Yihong had 17,000 inventories in 2012, but the actual sales volume was 19,000; in 2011, the invoice volume was 31,500, but the actual sales volume It is 27,729 vehicles. According to the actual sales volume, the sales volume of Shanghai Yihong in 2012 decreased by 30% year-on-year, basically equal to the industry. General Manager Xiong Weiming of SAIC Iveco Hongyan is even more optimistic that sales of 30,000 vehicles have been achieved in both 2010 and 2011 by SAIC Iveco Hongyan. Therefore, it is not unrealistic to set this sales target in 2013. In addition, the seven major reforms and five key tasks that SAIC Iveco Hongyan will continue to implement next year, especially in 2012, will lay a solid foundation for 2013 sales growth. In addition, SAIC Iveco Hongyan also recently released the new Lion King LNG vehicle and the custom-made King Kong ore mine engineering dump truck for large-scale mine transportation, and positioned King Kong as the main force of the 2013 dump truck.
China's truck market has been closely related to the macro economy. In 2012, the decline in sales volume of the heavy truck market was closely related to the decline in infrastructure investment, which is dominated by real estate and transportation construction. Xu Changming, director of the Information Resource Department of the National Information Center, believes that the growth rate of the truck market in the future may have a qualitative change compared with the previous decade. Enterprises should pay sufficient attention to this. The average annual growth rate of the heavy truck market in the first 10 years is about 30%. This will certainly not happen in the future. SAIC Iveco Hongyan sets its sales target for the next year at 70% growth. It is expected that the rise in contrarian prices will experience some ups and downs.
The heavy truck market's share in 2012 dropped sharply, down 5.7 percentage points year-on-year to 19.5%, making it the only market segment in the truck market with a declining market share. Xu Changming believes that the first 10 years are a period of high economic growth in China and rely mainly on heavy chemical industry. The replacement of heavy trucks by China Cards, the average annual growth rate of the card in the first 10 years is about 14%, and the heavy truck is 30%. The increase is all in the heavy truck market. The structure of the two in the future should be at a more reasonable level.
It can be seen that the market for heavy trucks in the future will be less optimistic. It is still unknown whether SAIC Iveco Hongyan designs domestic and foreign markets while not neglecting the overall situation of the truck market.
Titanium Dioxide R878,Tio2 Rutile Titanium Dioxide,Pigment Rutile Titanium Dioxide Tio2,Rutile Titanium Dioxide R878
Wuxi Qijun New Material Co., LTD , https://www.tio2supplier.com