Sales off-season or early domestic auto market encounter Waterloo

The sales data of passenger cars released by China Automobile Association this week shows that in April, the national vehicle sales volume decreased by 0.25% year-on-year to only 1.55 million units. In the first four months, the sales growth of Chinese cars was less than 6% year-on-year, which was only 6.53 million. Vehicle. The Chinese auto market experienced a blowout growth and suffered the first negative growth in 27 months since February 2009.

Japanese cars have reduced the number of insiders pointed out that the reasons for the negative growth of the auto market are mainly five aspects, the withdrawal of preferential policies such as purchase tax and the impact of the state's macro-control, the rising price of fuel oil, and the implementation of some urban blockade restrictions Affected, affected by the implementation of the fuel admission policy and the impact of the earthquake in Japan.

Among them, the impact of the earthquake in Japan is the most obvious. The data shows that the rate of production of passenger cars by Japanese companies has dropped from 21.88% in March to 15.46% in April. At the end of April, the inventory of individual models of Japanese companies was exhausted and began to be sold according to orders. It is estimated that the impact of the earthquake in Japan on the Chinese auto market will fully return to normal and it will take 3 to 8 months.

Sales off-season or ahead of schedule “The small ups and downs in the auto market sales in previous years have continued until the end of May. In June, it only turned into the traditional off-season market. However, this year’s off-season seems to have a sign of early arrival”, referring to the sale of the short holiday that has just passed. The situation is that many auto 4S dealers use “unsatisfactory” to describe. Although the price concession battle is still continuing, the transaction volume has dropped sharply. Compared with the same period of last year, many brands have a 20%-30% decline.

Some car dealers stated that "This year's purchase tax and other preferential policies have been abolished. In addition, oil prices have been raised several times. These bad news bring consumers a wait-and-see mentality. The spread of this mentality will continue to affect the auto market and bring the auto market off-season ahead of schedule. Let us come to the future. The two-month traditional off-season market is not optimistic."