Shenzhen Wanrun Technology Co., Ltd. is a leading provider of high-end LED light source device packaging and LED lighting products integrating R&D, design, production and sales. It stands out in the fierce market competition of LED industry and realizes the stability of the enterprise. Management and sustainable development, management of Wanrun Technology is far-sighted, with a steady and pragmatic attitude, adhere to the road of high-end brands in LED packaging and lighting, and open up a new blue ocean for the company's long-term development.
Product positioning in the high-end, take the road to quality wins Wanrun Technology, since its inception, we regard product quality as the life of the company, pay attention to every detail, always take the concept of creating quality, adhere to LED light source devices and LED lighting products The high-end road.
The company has introduced advanced production equipment and high-end testing equipment from Japan, South Korea, Taiwan and other countries and regions; established UL witness test laboratory; and purchased key raw materials such as chips and brackets from well-known mature brand manufacturers or their agents in China and Taiwan. Such as Jingyuan Optoelectronics, Sanan Optoelectronics, Taiwan Yiquan, etc., advanced production equipment, high-end testing equipment, laboratories accredited by authoritative testing institutions and quality-assured raw materials have laid a good foundation for the company to produce high-quality LED products. The hardware foundation.
After 10 years of accumulation, the company has established an elite team involving semiconductor devices, optics, structure, heat dissipation, electronics, quality control, etc., and has mastered the fields of phosphor coating, heat dissipation, light decay, light efficiency, energy conservation, etc. Key technology; 10 years of leaps, the company continues to innovate as the soul of R&D technology, continuously improve the production process, overcome the bottleneck of R&D technology, and continuously pursue the technological innovation and quality-oriented elite team, providing the company with high-quality LED products. Strong software support.
At present, the company's LED light source device series products have obtained UL certification in the United States; a variety of patch-type light source devices have passed the IESLM-80-2008 test, in line with the US Energy Star verification standards; lighting products have obtained EU CE certification; LED lamps have been obtained EMC and LVD certification of American UL and German TUV; multiple series of downlights and street lamps have obtained China's energy-saving product certification; various bulbs have passed China CQC certification. In terms of quality management system, the company has obtained ISO9001:2008 quality management system certification, ISO14001:2004 environmental management system certification, TS16949:2009 automotive product quality management system certification, and has passed the internationally renowned third parties such as TUV, VDE and Intertek in Germany. On-site assessment of production control agencies. The acquisition of the above-mentioned certification is the full confirmation of the company's product positioning in the high-end, taking the road of quality to win.
Market positioning in the high-end, taking the road of differentiation In view of the high luminous efficiency, long service life and excellent energy-saving and environmental protection characteristics of LED light sources, in recent years, a large amount of capital has flooded into all aspects of the LED industry chain, in the middle and lower reaches of the LED and technology barriers. Packaging and lighting applications are particularly prominent. In order to survive and develop in the fierce LED market competition, the management of the company is far-sighted, positioning LED light source devices and lighting products in the middle and high-end market, taking the road of differentiation of market segments.
According to the different packaging styles, the company's light source device products are divided into in-line LEDs and SMD LEDs. In recent years, with the continuous maturity and progress of LED technology, in-line LEDs are subject to low technical content, relatively simple process, and future. Affected by factors such as the development trend of LED light source devices, the market has experienced problems such as shrinking demand, fierce competition, and low gross profit margin. In view of this, the management of the company looks at the future and actively eliminates and gives up some of the low-end landscape decorative lighting in-line LED market, targeting the display areas of computer peripherals and high-end toys with high technical requirements and relatively high gross profit margin. K. Due to its light, thin, short, and small characteristics, the SMD LED is also expanding its application range with the trend of miniaturization and compact structure of the terminal products in the application field. At present, the company focuses on the development of SMD LEDs as a light source device, and vigorously expands the mid- to high-end market in the fields of computer and TV backlighting, mobile phone flash, and high-definition lighting. The company has become a supplier of light source devices for well-known domestic and foreign brands such as Konka Group and EGLO.
In the LED lighting market, due to the influence of LED technology, consumption power and energy conservation and environmental protection factors, the consumption of lighting products in developed countries and regions is relatively early; the domestic market is relatively late. However, in recent years, with the continuous maturity and progress of technology, the substantial improvement in product cost performance and the support of government policies, the domestic lighting market demand is gradually being released. At present, the company has successfully developed the mid-to-high-end lighting market in Europe, North America, Latin America, Russia and other countries and regions; and invested in Beijing to set up a holding subsidiary - Jinwanrun (Beijing) Lighting Technology Co., Ltd., specializing in the development and construction of domestic marketing channels. And maintenance, and actively explore the middle and high-end market in the domestic commercial lighting and outdoor lighting fields.
In addition, relying on the quality, safety and environmental protection certifications of many regions in Europe, America and China, the company's products have successfully entered the high-end automotive applications, LED TV backlights and the European and American general lighting market, and have the advantages of first-come access and superior core competition. Advantage.
In the early stage of the company's business, the LED industry has a good momentum of development. The company and many small customers have bundled up to form a ship to help the sea. LED overcapacity, product homogenization and price competition are becoming more and more fierce. The LED market is shuffling and the past shipbuilding can no longer resist the raging winds and waves. In order to occupy and stabilize the company's competitive advantage in the fierce market competition, prevent and avoid many small, scattered, weak and bad credit customers bringing low gross profit margin, difficult account recovery and high maintenance cost to the company. The customer group is positioned as a mid-to-high end, taking the road of big customers and strong customers, and accelerating the creation of its own industrial aircraft carrier.
At present, the company has become the backlight product supplier of Konka Group, a well-known TV brand manufacturer in China; the light source provider of EGLO, the world's largest home lighting company; and the supplier of light source devices of internationally renowned toy companies TOMY and Hasbro. In the field of LED lighting, the company has successfully provided integrated LED lighting solutions for large supermarket chains such as Jingkelong and Shibao Department Store. In the fierce LED market competition environment, from January to September 2013, the company realized operating income of 310.23 million yuan, net profit attributable to shareholders of listed companies of 36.706 million yuan, an increase of about 7 compared with the same period of last year, cash flow from operating activities. The net amount is 68.309 million yuan, and the company's big customer and strong customer strategy has achieved initial success.
Today, Wanrun Technology is based on high-quality products and supported by differentiated market segments. With the help of domestic and foreign customers and strong customers, we have enough reason to believe that we will build domestic and international reputation, preference, reputation, The loyalty of Wanrun Technology's mid- to high-end LED packaging and lighting brands will become inevitable.
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