Naked purchase: 2011 hardware appliance consumption second to none

When the new year arrived, businesses were also happy because the merchants ushered in a shopping season that lasted more than a month from the New Year's Day to the Spring Festival. Relevant data show that the consumption of household appliances during this period often accounts for 30% of the annual consumption. Such a large proportion of consumption, naturally let businesses laugh together. In order to gather customers, businesses are also willing to pay off, and various preferential measures have been released. The promotions are also continuous one after another. As a brand-new preferential method, naked purchase has already been adopted by quite a few businesses and has become a beautiful landscape in the new home appliance market. Some experts said that the emergence of naked purchases will allow consumers to obtain more reasonable prices, so as not to exceed their own living budget, to ensure normal daily living expenses.

The business concessions continued to roll over to the final page of the calendar, and the New Year’s Appliance Wars will be staged. December 31, 2010 was the last day of Suning's 20th anniversary celebration month. For this reason, they intensively attacked the home appliance market by the end of the year. While mass-marketing special models, the traditional home appliances had a 50% discount, 70% ceiling, and life. Electric appliances dropped by 30%, and consumers purchased 3D televisions to send LED TVs, buy LED TVs and send LCD TVs, and many other luxury gift offers.

On the same day, fashion appliances also snatched customers' advances and sent shopping cash coupons to customers visiting stores. “In the holiday season, we will send a great benefit to the public for the opening of the new year. The TV, ice washing and air conditioning will be sold at a discount of 50%, and we will be able to enjoy straight downgrades or complimentary gifts.” Such as a domestic 32-inch LED TV, the price is less than 2,500 yuan during the New Year's Day, the joint venture 42-inch LCD, imported 46-inch high-definition flat-panel TVs only 3999 yuan and 7300 yuan will be able to take home, Washing Machine, multi-door or open the door refrigerator down 200 yuan -600 yuan, drum washing machine generally straight down 300 yuan -500 yuan.

Consumer shopping prices are more reasonable for such a large number of merchant discounts, experts said, this shows that the current naked purchase on the Internet has stimulated major businesses, allowing them to launch more aggressive discounts, in order to benefit consumers, truly The small profits but quick turnover measures have been implemented, attracting more people to shop for businesses and achieving gold absorption.

For naked purchases, some experts pointed out that the naked purchase originating from My Friends Shopping Mall has caused a strong shopping turmoil on the Internet due to the huge advantages of the integral system and the discount system. It was once in my friend's mall and related shopping platform. Was squashed. From this we can also see that netizens are welcome to naked purchases. It is believed that in the near future, naked purchases will become more popular in consumer electronics and become an important model for home appliance sales.