On March 21st, SAIC Commercial Vehicle Company will hold its third anniversary celebration. In the three years since the new company entered the market, the original calm market in China has also undergone changes.
The duopoly is broken
Many people mention that European light passengers will first think of Iveco and Quanshun, which is almost synonymous with such models in China. With the addition of independent brands, this originally calm market opened the “Warring States era.â€
In 2011, SAIC Datong, Jianghuai Xingrui, Dongfeng Yufeng and other European light passenger products were brought into the market. Each company entered the market with medium and long wheelbase products, focusing on urban commuting and urban logistics. In terms of refitting the special-purpose vehicle market, it has invested more. For example, when the product is put on the market, the police enforcement vehicle and after-sales service vehicle have matured refitting products that have been on the market and have already formed orders for large-scale groups. This shows that the company has already done sufficient market research before the products are put on the market, and has made preparations for entering the market and product development. And most importantly, the market has a high demand for self-owned brands and similar products in the corresponding price range.
The market matures day by day and the demand is booming
In recent years, the demand structure of China's light passenger vehicle market is undergoing significant changes. The products are undergoing large-, medium- and small-series production, European-European-oriented, modular design, maximum diesel engine capacity, power saving, environmental protection, and interior Japanese. The characteristics of high-end configuration, special subdivision of the chassis, multi-functionalization, and compatibility of passengers and cargoes are developing rapidly.
Judging from the analysis of recent younger passengers' product levels, it can be seen that, first of all, the new market entry of European-based light passenger products has a clear momentum of challenge; secondly, European-based light passengers are more suitable for the direct production of special-purpose vehicles or modified special vehicles; the third is the European system. The new and old products between the light passengers from unipolar to a diversified market competition pattern have a positive effect on the mid- to high-end light passenger market.
In recent years, the light passenger market has presented a variety of consumer trends that are personalized and professional. In the European light passenger area, business reception, commuter travel, passenger and cargo dual-use are three basic types of models, with long and short axis, high, medium and low top, single and double sided sliding doors, and each file configuration is derived Out of a number of models, and then modified on the basis of these multiple models, covering police cars, medical vehicles, school buses, construction vehicles, service vehicles and other modified car categories.
The rapid socio-economic development of our country and the diversified needs of the logistics market have increased the technical level of logistics vehicles and the demand has been more refined and specialized in consumption. Light passengers can be widely applied to commuter travel, passenger and cargo dual-use, logistics express, special modified multiple platforms. On the basis of generalization and modularization, this model can also meet this demand, and it can develop in the direction that can be customized, modified, and meet the individual needs of more industries.
Nowadays, more and more light passenger chassis urban logistics vehicles have been favored by many individual transport operators. Urban logistics vehicles can meet the demands of these industries because of their light-guy-type casing and intrinsic quality. The market will maintain a good momentum of development for a long time to come. SAIC Chase will continue to play this role as a company that has a strong market-stirring pattern in the market, and the light passenger market will continue to grow in the competition for a long time. At the same time, it will also be in the near future. Will face shuffling in the future.
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