Kumho Tires sponsors German Hamburg League

The German Football League is considered to be one of the three major football leagues in the world with the English Premier League and the Spanish Football League. The former national team coach Bum-Keun Cha, who is familiar with Korean fans, played for him in his most glorious 1970's ~ 80's. Recently, the Bundesliga began to glow strongly with the arrival of the golden season and stable financial input from operators. Compared with the number of people in the top 4 leagues in this season, the Bundesliga ranks first with 40,833 men, the Premier League with 34,927, and La Liga with 28,325. "Kumho Tires and the Bundesliga are very similar in some directions," said KJ Europe Vice President CJ. Chung said that “Kumho is in the process of reorganization, and it needs to regain its former strength just like the Bundesliga. Kumho Tire will work hard in terms of quality innovation and customer satisfaction, and will join hands with the Bundesliga.”

Before the final game of the season, Kumho Tires will hold a joint press conference with the Hamburg Football Team to announce its 2011-2013 sponsorship contract. With the completion of this sponsorship cooperation, Kumho Tires will actively participate in the activities of the Hamburg Football Club Fan Association, organize Kumho Day, and a variety of joint advertising campaigns. For example: team advertisements, tickets, bus advertisements, and team websites. Most of the auto giants’ European headquarters are established in Germany. Kumho wants to take this opportunity to expand its sports marketing activities in Europe and expand the market from Hamburg to Berlin, the second largest city in Germany. For the past four years from 2007 to the present, Kumho Tire has maintained its sponsorship relationship with Manchester United, successfully consolidating the visibility of its global brands. Now, Kumho chose Bundesliga as a new partner, aiming to enhance product image in luxury cars. At the same time, through this major sponsorship program, more consumers are directly concerned with Kumho Tires. "Of course, based on the fact that the Hamburg team has become one of the three major port cities in Europe, with a high degree of openness and reliability. We will gradually achieve our goals." He added. Founded in 1887, the Hamburg team has won numerous championships in major football matches, including 6 Bundesliga titles and 3 FIFA-related championships. From 2009 to 2010, the average number of spectators of the Hamburg club in the Bundesliga season was more than 50,000, and its ranking in the world football club has risen to the 10th.