For the switch industry in South China, Junlang is a well-known brand in the industry. Founded in 1983, Junlang Electric has 32 years of development and development, covering switch sockets, lighting fixtures, distribution boxes, multimedia wiring boxes, small circuit breaker leakage and so on. Today, Junlang Electric adheres to the category strategy and extends the product line to LED lighting products to create a new control and lighting system. How to seize the market demand and make the factory with full production have a more potential future has become a common topic of the future. From research and development to sales, from market to after-sales service, every step of the market operation, Junlang is implementing the category strategy. And, the overall solution that extends to the control and lighting of LED products allows Jun to better connect switches and lights seamlessly to create new value. Recently, Lu Yijiang, general manager of Guangdong Junlang Songtian Electric Co., Ltd., accepted an interview with Aladdin Lighting Network. Since 2015, the new strategy of Xinjunlang's new sailing has been gradually implemented. In the future, Junlang will return to the original product quality and create consumption. Innovative products, content and services that are expected. Guangdong Junlang Songtian Electric Co., Ltd. Marketing General Manager Lu Yijiang Junlang old brand new thinking handsome staff more than 2,000 people, plant area of ​​more than 40,000 square meters, with an annual output of 100 million switch sockets, with years of precision quality to lay its southern market Strong position and rapid development into a national brand. The steady development of the company is not to shut down, but to pay attention to changes in market demand and to formulate corporate strategies in a timely manner. As the first company to propose a category strategy, in early 2014, Junlang proposed to extend the company's product category to LED lighting products, and in October last year, it started production of bulbs, spotlights, lamps, ceiling lamps and other home lighting products. When talking about the original intention of lighting products, Lu Yijiang, general manager of marketing, said that lighting and switch control are inevitably related. The company follows the relevance to extend the overall solution for home lighting with switches and lighting. On this basis, we have more development possibilities, such as the development of micro-intelligence dimming and sensing systems, and even the late application of APP light remote control, home lighting customization, etc. These are the future development trend of home lighting. In 2015, the consistently steady development of the handsome, release the fashion symbol, put forward a new slogan of the new handsome new sail. The company has comprehensively upgraded the entire set of VIs, and changed the brand image of the simple, steady and low-key brand in the past. At present, the store of the handsome store in all major regions has been updated and upgraded. At the same time, Junlang systematically combed the production of the products, introduced modern, new series, automated product lines, and transferred some of the product lines to the modern new factory in Shunde. According to reports, in the future, this new plant will release more than 1 billion new capacity. Seiko quality, the product is the ultimate. All marketing and brand promotion, product quality is the foundation. Lu Yijiang, general manager of marketing, said. Junlang is not only a recognized safe electrician brand in China, but also exported to Bangladesh, Iran, Malaysia, Sri Lanka, Australia, Vietnam and other countries and regions and won high praise, which is based on excellent quality and excellent service. From product development to production, Junlang Electric strictly follows the product operation standards every step of the way, to prevent unqualified products from flowing into the hands of customers, and strive to make every handsome user enjoy the safest, most perfect and most high-end at the most affordable price. Electrical products. Lu Yijiang, general manager of marketing, said that Junlang's quality concept is very rigorous, with fine workmanship and detailed details, and can withstand repeated tests. Junlang controls the product failure rate to a minimum, and the socket has a service life of more than 5,000 times and is guaranteed for 12 years. Continuation of high-quality genes, lighting products to open a new layout of the current layout of the current bright LED lighting products including bulbs, spotlights, lamps, ceiling lamps and so on. According to Lu Yijiang, general manager of marketing, at least 1-2 of each series of Junlang lighting products are developed by themselves. The company has high requirements for lighting materials, power devices, and light quality including indicators. We introduce LED talents to do their own projects, select raw materials, control quality, and have unique designs for appearance and function configuration. Our design is close to big brands such as Philips in the big trend, but we have small innovations in structure based on our own understanding and investigation of consumers. In terms of channel construction, Junlang relies on the original electrician channel on the one hand, and on the other hand, it has begun to develop other lighting channels. Mr. Lu Yijiang said that he is very optimistic about the market expectation of Junlang lighting products. At present, domestic lighting products have been recognized by most consumers. When consumers are decorating, according to their own positioning, the switch control system and lighting products are often bought, including switches, distribution boxes and lights. Products such as Junlang Switch have been deeply rooted in people's hearts due to their high quality. At present, the bright lighting products are positioned in the high-end market to win with quality. Whether it is from consumer word of mouth, or electrician recommended channels, the introduction of Junlang lighting products has unique advantages. After more than 30 years, Junlang has gradually developed and become a large-scale limited company with handsome and eight brands, integrating R&D, production and sales. The products are exported to all parts of the country and the international market, creating an electrical and electronic manufacturing industry. Myth. Nowadays, the old tree sprouts, the handsome LED lighting brand, in the current lighting industry to promote the overall solution of lighting, will welcome new developments, we will wait and see.
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