The inventory of the upcoming models can be found. The situation in 2015 is very similar to that of the previous years. There will be a large number of new cars entering the sales sequence; independent brands are no exception, and many new products will be launched, such as BYD Tang, Song, Yuan. Brilliance Huaying, SAIC MG GS (Rui Teng), Changan Yi moving EV and so on. Compared with the previous products, these upcoming self-branded products have indeed improved significantly in terms of quality, but the market is becoming more and more critical, and the road to the independent brands has become more difficult. Now it is time to change the development thinking. .
At the product level, subject to the fact that the overall manufacturing level can not keep up with the joint venture brand, a product can be turned to highlight one or two core selling points, and gradually increase the gold content of the product from point to point. Last year, during the launch of Qin, BYD highlighted its acceleration performance and held a multi-vehicle racing event. It can be seen that BYD is full of confidence in Qin's acceleration performance, and it is this selling point that has made more people understand Qin. A more prominent approach has yielded positive positive returns - in 2014, Qin sold nearly 15,000 vehicles and became the champion of new energy vehicle sales.
Coincidentally, the upcoming SAIC RuiTeng is also emphasizing its sporting performance. According to the news, Ruiteng accelerates from standstill to 100 km/h in less than 8 seconds, and the braking distance is also ahead of its class. The reason why both car companies are exerting their strengths is that domestic consumers have higher performance requirements for automotive products, and on the other hand, performance is easier to quantify and therefore easier to perform. Of course, this force is still based on the product's own characteristics, such as the steam to match the development of the high-performance turbocharged engine, while relying on its research and development system that has spent a lot of money to support the sharpen Selling point.
In fact, over the years, various independent brand car companies have invested a lot of money to improve the level of product manufacturing, but they are struggling because of too much backwardness. At present, it seems that if it wants to compete with the joint venture products, the overall level is still worse, and there is still some possibility to fight one aspect or one point. It is necessary to highlight a selling point in order to establish a market in the market. Moreover, after 85 and 90, it gradually became a consumer subject, and its consumption concept was very different from that of the previous consumer. A design or a configuration is likely to be the reason for its purchase. In addition, from a marketing perspective, it is easier to make an impression.
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