Jaguar Land Rover recently released sales data for April, with global sales up 11% last month. In the Chinese joint venture Chery Jaguar Land Rover sales data is also publicly known, the domestic car industry has occupied more than half of the sales in China (nearly 10,000 vehicles per month). This has led to a steady growth in sales of Jaguar Land Rover in China and globally.
Global sales: a record high for four consecutive months
In April 2016, Jaguar Land Rover's global retail sales volume was 41,341 units, compared with 37,286 units in the same period last year, an increase of 10.88% year-on-year. It set a sales record for the fourth consecutive month. From January to April, the cumulative retail sales volume was 200,154 units, compared with the same period last year. 161,593 vehicles, an increase of 23.86% year-on-year.
After Jaguar Land Rover entered 2016, sales performance has been good. The year-on-year growth rate reached 23.91% in January, and the growth rate in February was 31%. In March, the growth rate was 29%, and the increase in April was 10.88%. Although the growth rate was relatively small last month, it still maintained a double-digit increase. Jaguar Land Rover sales director Andy Goss believes that “the growth trend in the first quarter continued in April, which is a good start in the second quarter.â€
Among the two brands, Jaguar's global retail sales in April were 7,993 units. In April last year, it sold 5,348 units, a sharp increase of 49.46% year-on-year. The brand accounted for 19.3% of the group's sales in April. Land Rover's global retail sales in April were 33,348 units, with 31,938 units sold in April last year, up 4.41% year-on-year. The brand accounted for 77.3% of the group's sales.
In the first four months, Jaguar's global retail sales were 37,847 units, compared with 24,739 units sold in the same period last year, up 52.99% year-on-year; Jaguar accounted for 18.91% of the group's sales in the first four months. Land Rover's global retail sales in the first four months were 162,307 units, compared with 136,854 units sold in the same period last year, up 18.60% this year; the brand accounted for 81.09% of the group's sales in the first four months.
China sales: Chery Jaguar Land Rover domestic car accounted for more than half
China remains the largest single market for Jaguar Land Rover, with sales reaching 9,135 units in April, up 10.21% from the April 2015 figure of 8,289 units. From January to April, Jaguar Land Rover's cumulative retail sales in the Chinese market was 37,099 units, compared with 31,815 units in the same period last year, up 16.61% year-on-year.
Since February 2016, Jaguar Land Rover has provided sales data for domestically produced vehicles in China (joint venture company Chery Jaguar Land Rover).
· 2,586 domestically produced vehicles and 3,688 imported vehicles in February, a total of 6,274 vehicles (up 13.91% year-on-year), and domestic vehicles accounted for 41.2%;
· In March, 4,361 domestically produced vehicles and 6,088 imported vehicles, a total of 10,449 (an increase of 16.67%), domestically produced vehicles accounted for 41.7%;
· In the latest April data, 4,964 domestically produced vehicles and 4,171 imported vehicles, compared with 9,135 total sales, domestically produced vehicles accounted for 54.3%.
Therefore, the sales of Jaguar Land Rover domestic vehicles not only continued to grow, but also the proportion of sales in China continued to increase month by month.
Chery Jaguar Land Rover has launched three models since its inception. Among them, Land Rover Range Rover Aurora and Land Rover have discovered that Shen Xing has been listed. The new XF long wheelbase version is Jaguar's first domestic car, which will be launched in the second half of this year.
Among other regional markets, the UK is the main market with the highest growth rate of Jaguar Land Rover last month, with a year-on-year increase of 25.38% and sales of 9,095 units, closely following the Chinese market.
Jaguar Land Rover sold 9,543 units in Europe last month, up 10.13% year-on-year; retail sales in North America were 7,052 units, up 1.64% year-on-year.
Model sales: found the highest sales volume
In April, XF was the best-selling model of the Jaguar brand, with 2,590 global retail sales, 2,200 more than the Jaguar XE, and a cumulative sales of 13,540. Except for Jaguar XE, which sold too little in April 2015, and F-PACE did not compare sales in the same period last year, other models under the brand fell year-on-year.
It was discovered that the Shenhu brand was the best-selling model of the Land Rover brand in April. The global retail sales volume was 9,422 units, a significant increase of 68.94% compared with the 5,577 units in the same period last year. Range Rover Aurora ranked second, with global retail sales of 8,293 vehicles in April, up 2.37% year-on-year. In addition to a year-on-year increase of 11.47% to 4,354 units, all other models suffered a decline.
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