The competition in the truck sales market in Guangdong is also very fierce. Almost all domestic heavy trucks and imported heavy trucks are sold in Guangdong. And local users have a strong ability to accept what cars are used by people. Coupled with strong consumer spending, all domestic high-end heavy trucks have Guangdong users.
Recently, the reporter visited the Guangdong truck market and fully experienced the characteristics of the truck market in South China. Due to the similar maritime climate and similar national character, Guangdong users are very satisfied with Japanese trucks. In domestic trucks, the early Dongfeng and liberation are based on Japanese Nissan Diesel and Mitsubishi Hino technologies, while Sinotruk, Shaanxi Auto and other manufacturers are adopting the European Steyr technology. Therefore, Guangdong users have higher recognition of Dongfeng and liberation.
Hino truck
Advanced car concept
Because it is close to Hong Kong and because it is the starting point for reform and opening up, Guangdong Province has a lot of advanced experience in car use. Many of the advanced things in foreign countries are imported by users in Guangdong, and then used as a model for promotion to other parts of the country. In particular, the impact of transport vehicles in Hong Kong on Guangdong trucks is very far-reaching.
Flat-head trucks, container transportation, fast logistics, drop-and-hook transportation, etc. The adoption and transportation concepts of these models were first accepted by the Cantonese and then used elsewhere. In the use of models, Cantonese people have been at the forefront of the country's users. Previously, Guangdong users like to use imported cars, including smugglers, and now they use domestic high-end trucks. Their acceptance of new things is quite fast, and their ability to comprehend new things is also strong. Many people may say that it is because of the good economic development in Guangdong that they can afford high-end trucks with money. However, the reporter believes that instead of saying that they have money, it is better to say that they have an economic head and mind to account - because the high-end card seems to be a big investment for the first time, but the cost of use is low, it can continue to save money and make money throughout the entire life cycle, so the total pay less.
Cantonese people prefer Japanese trucks. Whether it is in the cargo parking lot or on the side of the highway, we can feel that Japanese trucks do have a very important role in Guangdong. Almost all light trucks are more or less used Isuzu technology. Imported Hino cars and GAC Hino vehicles also abound in Guangdong, and the concrete mixer chassis is almost always the 6×4 model of the Hino or GAC Hino 700P.
Cummins Engine
Very cared about the quality of the vehicle
Northerners are more forthright and Southerners are more delicate. This character is also fully reflected in the car selection. Users in northern China are more extensive cars. As long as the chassis and the assembly are durable, they do not care much about some details and can tolerate some minor flaws. Southern users are more careful about the car and are very concerned with the details. Apart from the big assembly, they are uncomfortable with some minor problems. However, northern drivers are more carefree about maintenance and do not like overly elaborate engines and cars. Southern drivers are more careful about maintenance and can use some very fine products. For example, when the Dongfeng Cummins Engine first entered the truck market, it was a victory in the Guangdong market. Because northerners at that time felt that the Cummins engine was an "adventurous machine" that needed careful care. The Southerners found that the Cummins engine was a "fortune machine." As long as the operation and maintenance are in accordance with requirements, it is very easy to use, reliable and fuel-efficient.
Therefore, it is not difficult to see that the same car, people from different regions will give the opposite evaluation. This is absolutely related to the different habits of different people using the car.
Debon Logistics
Logistics companies are in the ascendant
The concept of logistics and transportation companies was also introduced into China by Guangdong. Before everyone was generally called a team or a freight company. Although they all seem to be teams, logistics covers a wider range of business areas, more interpretation of the connotation of freight, but also expand the extension of transport, contains more content.
World-class logistics companies such as DHL and Federal Express have started to develop Chinese businesses from coastal southern cities; domestic logistics companies Debang, SF and “three links†have all seen Guangdong as one of the footholds for business development. . Many large and small logistics companies in other provinces also learn from Guangdong’s advanced operating methods and vehicle experience.
Dongfeng Kaipute high-end light truck
Truck business challenges and opportunities coexist
Guangdong is an experimental field for reform and opening up, and it is one of the first provinces in China to become rich. Although there is a trend of catching up with Shandong and Jiangsu, Guangdong has tended to lag behind in the construction of more railways in the mountains and is more reliant on road transport. Therefore, Guangdong users have a large demand for trucks and they can afford the highest-end trucks. Therefore, the Guangdong market is a market that every truck company cannot ignore. Unlike Shaanxi, Hebei and other places of “Shaanxi Auto Village†and “Liberation Villageâ€, Guangdong users are full of personalities, and there is absolutely no phenomenon that all people in one place will buy a car. In other words, brand loyalty is low, and they are only loyal to their judgment of car quality and performance. This is difficult for the old brand to maintain market share, but it is a good opportunity for new products to enter the market quickly.
Therefore, the Guangdong market is an opportunity for all trucks as well as a challenge.
Intense competition in the sales market
The competition in the truck sales market in Guangdong is also very fierce. Almost all domestic heavy trucks and imported heavy trucks are sold in Guangdong. And local users have a strong ability to accept what cars are used by people. Coupled with strong consumer spending, all domestic high-end heavy trucks have Guangdong users.
Unlike other places in the country that prefer to use agricultural vehicles, Cantonese people love to use light trucks. Guangdong is the country's largest high-end light truck market. In the past two years, almost all high-end light trucks were listed in Guangdong. Because the private economy is developed, small-scale manufacturing industries are scattered all over the Pearl River Delta. Matching small-scale factories is a small-batch transportation business, and it needs timeliness. These businesses seem to be targeting light trucks. Therefore, Guangdong has a large quantity of light trucks and can be seen by all brands. Due to the high added value of transportation goods and the requirement for transportation efficiency, high-end light trucks are more marketable. This created Guangdong, the country's largest high-end light truck market.
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