German horse brand Beijing's first best flagship store opened

January 24, 2013, Beijing. The world's leading tire manufacturer, German horse brand , held the opening ceremony of BestDrive flagship store in Beijing. The store is the first in Beijing and the 12th best flagship store in the country. It is mainly aimed at high-end users to provide high-quality services for tire replacement and one-stop car maintenance. At this point, there are 2,500 licensed image stores of Chinese brand tires in China, and the retail service network covers China (except Tibet).

The succession of the German horse brand Best Germany flagship store across the country is one of the important measures taken by the German horse brand to consolidate the high-speed growth of the brand in China, and it is also a key step for it to be optimistic about the Chinese auto aftermarket and accelerate the distribution of the Chinese retail market. . In fiscal year 2012, Continental achieved sales growth of 7% against the market, while Marques Tire China has created a historical record that is several times the growth rate of the Group, and has become the fastest growing automobile tire in China. One of the brands. “Our performance in the 2012 fiscal year is exciting. For the company, this is the most successful year since entering China,” said Mr. Deng Jie, general manager of the German brand for horse tyres in China. “We believe it is now In the golden era of the development of China's auto aftermarket, the company is continuously expanding its market share and is striving to become one of the most valuable tire brands."

The continuous expansion and optimization of the retail tires of the Malaysian brand tires performed well in FY2012 with the addition of more than 1,000 licensed image stores. In 2013, it will continue to maintain the strong development momentum of “adding three new stores every day” and further penetrate into second and third-tier cities. The company hopes to continue to attract more powerful partners to join, relying on the world's leading service concept of Best World flagship store to build China's best retail service system.

The Beijing Best First flagship store opened today is a good start. Beijing Best World adhering to the world's unified design style and implementation standards of Best German flagship stores, not only the core tire products, special equipment and peripheral products of German Horse brand, but also provide professional and efficient, standardized, one-stop for the majority of automotive consumers. Car maintenance services. “We can feel very honored to cooperate with world-renowned German brand tires. We also have the opportunity to understand our local market and resources,” said Wang Zhipeng, president of the Beijing SAIC Wuzhou Automobile Service Center. It is believed that this will be a multi-win-win situation that ultimately benefits the majority of Chinese auto consumers."

In addition, the company's brand tires also create value for customers by creating innovative product portfolios and contribute to the sustained high-speed growth of the business. The ContiMaxContact5 (MC5), a sporty, high-performance tire specially designed for the Asian and Chinese markets, achieved great success at the beginning of 2012, which greatly boosted the company's total sales growth. This move further demonstrates China's strategic position and important role in the global innovation network of the Malaysian brand tires, laying the foundation for launching more highly competitive new products in China in 2013 to meet the needs of local customers in emerging markets. .

In view of the continuing favorable outlook for the Chinese market, the company has further expanded its business presence in China. By the end of 2012, the total number of horse brand tires in China was more than doubled in 2011, and the production capacity continued to expand. If the company invested 134 million euros in the second phase of the Hefei plant, the factory capacity will reach 8 million per year. In addition, the company continued to deepen its business functions and localized production, continued to strengthen its technology research and development, enhanced its close support for Chinese customers, and looked forward to creating a sustainable and sustainable development of enterprises, customers and the industry in China.

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