Frequent contact with domestic companies Jaguar Land Rover seeks domestically within 5 years

With most of the foreign-brand car companies already domesticizing in China, the luxury brand Jaguar Land Rover has also begun to seek opportunities.

Gao Bo, president of Jaguar Land Rover China, said at the Chengdu Auto Show that the company is currently in frequent contact with domestic auto companies and actively communicates with the local government and other related departments such as the National Development and Reform Commission, hoping that the joint venture production will be launched as soon as possible.

According to Gao Bo, Rio Tinto’s western market, “The development potential of the western market is huge, especially the growth of the luxury SUV market is much larger than that of other regions, and the future growth rate will exceed 60%. Chengdu, as the hub of China’s western automobile market, is also the Jaguar Land Rover in the west. The key to regional success."

In September this year, Land Rover set a sales record of 22,047 units, an increase of about 55% year-on-year; Jaguar's sales of 3,278 units rose steadily, up 69% year-on-year. Gao Bo believes that in the next 3 to 5 years, Jaguar Land Rover will have more robust growth.

Gao Bo said that in the past 14 months Jaguar Land Rover dealers have increased from 40 to 75, by the end of this year will increase to 100. The number of Jaguar Land Rover dealers in the western market will also double in 2012, and will continue to maintain the momentum of dealers' substantial growth in the next 3 to 5 years. In the next five years, Jaguar Land Rover will invest 1.5 billion pounds per year for global product innovation and R&D. At the same time, 40 new models will be introduced. To this end, Jaguar Land Rover has also set up a special design and development team that will closely integrate the needs of Chinese users with global product development. It is reported that the three C-X16 concept cars demonstrated earlier by the Jaguar Land Rover at the Frankfurt Motor Show are all in the R&D program and will be launched in the western China market in the next five years.

It is worth noting that in addition to Gao Bo, the senior management team of Jaguar Land Rover China also made its debut in the auto show, including the first meeting of the media and the public with Jaguar China Executive Vice President Anthony Bradbury and Land Rover China. Executive Vice President Hu Bo. In response, Gao Bo said: "With the rapid expansion of business in China, an efficient management team is becoming more and more important to Jaguar Land Rover. This collective appearance fully reflects the importance and commitment of Jaguar Land Rover to the Chinese market. The introduction will not only facilitate the in-depth development of the local market, but will also further consolidate the future development of the Jaguar Land Rover brand in China."

5 years of localization: "The explosive growth of China's luxury car market has attracted attention in recent years. We attach great importance to the Chinese market. It is also the fastest growing market for Jaguar Land Rover, and will soon become our second largest market in the world. Therefore, We will introduce more models to meet the needs of this market." Gao Bo said in an interview with the "First Financial Daily" that although the overall growth rate of the Chinese auto market this year may be only about 5%, but the growth rate of the luxury car market Will be as high as 20%, of which luxury SUV growth even exceeds 20%. The future of China's luxury car market will also have a very strong growth, and will soon become the world's first. To this end, Jaguar Land Rover will further increase its input and tilt to the Chinese market and clearly establish joint venture production within the next five years.

“The joint venture is crucial to the development of Jaguar Land Rover. Although the progress is slightly slower, it is still on the planned track.” For the partner’s choice, Gao Bo stated that he hopes to establish a stable and long-term cooperative relationship. “Only The end of a marriage, but the specific object of cooperation is still not disclosed; as for domestic methods, depending on the circumstances, does not rule out the possibility of initial import and assembly of bulk production.

When Land Rover entered the Chinese market in 2003, its annual sales volume was only a few hundred units. With increasing market awareness, its sales volume has been steadily increasing. In 2010, Land Rover's total sales volume in China reached 23,459 units, creating the highest sales volume of the brand in China. The record was 103% higher than the same period in 2009. Land Rover currently holds a market share of 15% to 20% in China's luxury SUVs, which means that about one in five high-end SUVs imported is Land Rover. However, before 2010, Land Rover has been using agents to sell in China. As the Chinese market continues to grow, this sales model has limited its development in China.

However, under the circumstances that the policy explicitly encourages independent innovation, it is still unknown whether Jaguar Land Rover expects the approval of the relevant departments through the “technology-for-joint-joint” model.