FAW Liberates Ningxia Market Share and Continues to Increase Productivity


The Ningxia region has traditionally been a traditional weak market for truck sales by FAW Jiefang. In recent years, FAW’s liberation through a series of measures has led to a certain breakthrough in market development. In 2010, the market share of FAW Liberation in Ningxia increased by 2.7%. On this basis, from January to April 2011, the market share increased by 1.9%.

FAW Liberation Sales Company Ningxia Shangdai Office insists on tapping and utilizing the advantages of FAW Liberation Heavy Trucks in a weak environment. They start from high-end products and grasp the high quality and high reliability of 11-liter products according to the positioning of Jiefang J6 products. Users upgrade their needs to meet niche groups. After forming a good word of mouth for the users, it expanded to 9 liters of products and led to the growth of sales of the entire series of products. At present, Ningxia users generally evaluate Liberation J6 products higher than competing products, together with the launch of FAW Liberation Sales Company “When the 55th Anniversary of Liberation Announced” activities, which laid the foundation for the further increase of the volume of FAW's liberation.

FAW Jiefang Ningxia Shangdai Office implemented the network planning of one store and one store of FAW Jiefang Sales Co., Ltd. to enable users in each area to receive timely response from liberated cars. Users who have purchased cars have liberation service stations in the entire area for maintenance. Steady launch of dealer selection work. At present, the sales volume of new dealers has accounted for 40% of the sales volume of FAW Jiefang District. The equilibrium and product structure of FAW’s liberation sales area have also been optimized, and the ability to resist changes in market demand structure has been significantly enhanced.

The confidence of distributors comes from the appeal and product strength of FAW's liberation brand, and the second is the ability of regional staff to support dealers. Therefore, the Ningxia Shangdai office competes with its competitors, not only in the brand and products, but in the marketing team. The marketing team of FAW-Ningxia Shangxia Shangdai Office continuously enhances its professional capabilities to ensure that dealers’ support is more scientific and effective, enabling dealers to have more confidence in liberating people and liberating brands.

With the increase of the sales volume of one-China liberation in Ningxia and the growth of dealership capability, the promotion of Ningxia dealers' sense of responsibility for liberation of brands and the concept of development in the same boat will become the focal point of the work of the liberation commerce agency of FAW. It is necessary to gradually cultivate the dealerships to liberate the brand. Responsibility. They firmly believe that temporary adversity in the global environment is the best time for us to eliminate competitors. Adhering to an effective marketing strategy, we will gradually turn vulnerable markets into advantageous markets.

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