In the first quarter of this year, the sales volume of the domestic heavy truck market increased by 6% year-on-year. Although the increase was modest, it still brought a slight warmth to the continued sluggish heavy truck market. Through digital analysis, the reporter found that the market performance of engineering segmented models in the heavy truck market was still not as expected. Some industry insiders lamented the fact that the market share between engineering vehicles and road vehicles has gone. This is not unreasonable.
Recalling that in 2015, the sales volume of heavy trucks in China fell by 30% year-on-year, of which the sales of engineering vehicles such as dump trucks and mixer trucks fell by nearly 50%. This is due to the underdevelopment of large projects under the new normal economic conditions, as well as the market's shrinking demand for raw materials such as coal and ore. This situation will not be fundamentally changed for a long period of time. In the face of severe market realities, some business people may lose their confidence or become helpless and do not know how to deal with it. So, shouldn’t the construction vehicle market be given up due to lack of bright spots? In fact, although the overall scale of production and sales of construction vehicles cannot be compared with that of the past, there is still room for deep exploration that cannot be underestimated and still has serious value to face.
Truck market in the past can not be lost <br> <br> 2015, due to the country's economic slowdown, construction vehicle market affected. However, the reporter noted that many companies did not give up the construction vehicle market.
Cai Dong, general manager of China National Heavy Duty Truck Group, said at the business conference held at the end of last year that China National Heavy Duty Trucks should pay attention to the tractor and truck market in 2016, but at the same time it must maintain its product advantages. Heavy truck will not lose the construction truck market.†Cai Dong believes that the country is actively stabilizing the real estate market and increasing investment in infrastructure, and the construction truck market will usher in a recovery in 2016. Therefore, Sinotruk can not lose its advantage while transforming its product structure.
“As the country’s investment in infrastructure construction increases, and monetary policy gradually eases, the overall performance of the construction vehicle market in 2016 is expected to be better than last year. At the same time, the new standards introduced by major cities for muck vehicles will also drive the The upgrading of the construction vehicles will in turn promote the market to turn for the better.†Fang Yi, general manager of marketing department of Valin Xingma Automobile Group Co., Ltd., told reporters that Valin Xingma’s sales of construction vehicles account for a large proportion of total sales, “though now The proportion of road vehicles in the market has continued to increase, and major manufacturers have also turned their attention to the road car market, but we cannot relax the exploration and expectation of the construction vehicle market."
The person in charge of SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. believes that with the implementation of the “One Belt and One Road†strategy and the acceleration of domestic urbanization, China’s construction vehicle market is gradually “warming up†in some regions. “We signed up in batches during this period of time. The order of the mixer truck and dump truck is a good proof," he said.
“This year, the CNHTC Sales Department has made key arrangements for the dump truck and mixer truck market, and adjusted its marketing strategy in light of the actual situation in each city. It also attaches great importance to the local licensing regulations and ensures that China National Heavy Duty Truck has a dominant position in the construction vehicle market. Duan Hengyong, deputy general manager of China National Heavy Duty Truck Sales Department, told reporters, "At present, China National Heavy Duty Truck has obtained more than 100 large orders in the construction vehicle market in many places, especially in the residue truck and mixer market, we are in various major The city will focus on promotion activities."
Dealer reaction mixed <br> <br> Spring Plumbing ducks. The distributors who have the most “smell†on the market have always kept the market opportunities for construction vehicles in mind. “The Xiamen Municipal Government of Fujian will immediately introduce new standards and detailed implementation measures for slag trucks. During this time, the number of people who came to see the car in the store was significantly higher. Compared to last year, the construction truck market was much more active. This may be a major highlight of this year's market. In addition, Xiamen viaduct and urban road construction will also boost the demand for construction vehicles.†Huang Jiaxiang, general manager of Xiamen Xingmawang Automobile Sales Co., Ltd., told reporters that he saw the construction vehicle market “ Warmer" signs. “We have increased the investment in construction vehicles on the basis of the original stock, and we are ready to deal with dump trucks, mixer trucks, and muck trucks, and we welcome users of replacement vehicles at any time.â€
There are also some dealers who share the same view with Huang Jiaxiang. They also have great confidence in the prospects of this year's construction vehicle market. Li Zhenbo, deputy general manager of Beijing Dongsheng Runchi Automobile Sales Co., Ltd., said that from the start of the Spring Festival this year, some of the store's inventory trucks have been renewed by users. Judging from the project construction in the Beijing area, the construction of the Capital Airport II is very obvious in terms of demand, and he has great confidence in the construction vehicle market.
Yan Meng, general manager of Shunyi Automobile Sales Co., Ltd. in Nanyang City, Henan Province, said that this year's infrastructure construction in Nanyang is not small, and the 40 engineering vehicles in their hands may be able to “unlock†themselves.
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