"Chinese companies have begun to tire in the direction of producing high-quality products, to create their own brand development, and production of high-quality tires must be supported by high-performance materials. Focus on the future, advanced research and development is Cabot's goal. Carbonell The special /Xuyang Group Xingtai high-quality carbon black project will start in September 2011, and one of the production lines will produce new super-reinforced carbon black products that are not yet available in China.†Bote Global Vice President, Asia Pacific Manager Zhang Xinsheng said in an interview with reporters recently.
Multiple projects in China have worked hard
The Xingtai Plant mentioned by Dr. Zhang Xinsheng is a carbon black project with a total production capacity of 130,000 tons/year that was jointly invested by Cabot and Xuyang Group in the first phase. The project is expected to start in September 2011 and be completed in 2013. . The project will use Cabot's newly developed high-performance, high-quality carbon black production technology. The total planned investment is 450 million U.S. dollars, and the final scale will be 300,000 tons per year.
In addition to joint venture projects with Xuyang, Cabot has many projects under construction in China. Including investing about 50 million U.S. dollars in Jiangxi and expanding the fumed silica production line with Bluestar Group, the production capacity will be expanded from the current 5,000 tons/year to 15,000 tons/year; investing USD 25 million in Tianjin to build the world's largest color masterbatch The grain production line, with an annual output of 45,000 tons, is expected to be completed and put into operation in May 2011.
Dr. Zhang Xinsheng said that the demand for carbon black in western China is still relatively small, especially for high-performance products, but its potential cannot be overlooked. Cabot pays attention to the possibility of investment in all areas of China, as long as the conditions are ripe, Cabot Investment in China will increase.
Work on the word "special"
At present, the conflict between the oversupply of carbon black in China is more prominent. In this context, Cabot is still greatly expanding its carbon black production capacity in China. What is the reason?
Dr. Zhang Xinsheng said that in fact, whether it is in short supply or oversupply, the key is to see what special features and special applications your product can provide. Just like the mobile phone industry, the market share of traditional brands represented by Nokia, Samsung, etc. is very high, but the iPhone developed by Apple has not only a high selling price, but also has to be booked for a long time to get it. Leading companies in the industry. The secret is that the iPhone provides customers with different performance and value experiences. The same is true for the carbon black industry. Every company can't develop in the oversupply market. It depends on the innovation ability of the company to a large extent. Only by better adapting to this market, it can lead one step or even a few steps and lead the upgrading of downstream industry products. Achievement of a century-old shop. For example, Cabot's Xingtai project can produce new brand products that are not yet available in China, and the Tianjin project will also allow Cabot to achieve the goal of a green factory.
Dr. Zhang Xinsheng said that in addition to providing high-performance products, building a green factory is also a priority for carbon black production companies. In order to achieve comprehensive energy utilization, carbon black production must reach a certain scale before it can be integrated. The Cabot Tianjin plant is the world's largest carbon black production plant, using special design and process technology to achieve high energy utilization, not just simple waste heat utilization. In the production of carbon black, the largest pollutant is sulfur oxides (SOx). The Tianjin plant uses proprietary technology and SOx emission control is far superior to the national standard. In addition, the Tianjin plant also adopts a multistage staged combustion method to reduce nitrogen oxide (NOx) emissions.
High-performance reinforcing material first step
“The biggest difference from the Cabot Shanghai and Tianjin carbon black factories is that there is a line in the Xingtai factory that will produce super-reinforcing carbon black, which will facilitate the formulation engineers to develop high wear-resistant, low rolling resistance, low-energy tires. Focus on the future of the material." Dr. Zhang Xinsheng said, "In the new carbon black project in Xingtai, Cabot not only to provide new technologies and products, but also to adapt to the direction of future tire development."
Dr. Zhang Xinsheng said that China's requirements for product quality have undergone fundamental changes in recent years. For example, in the era of general cycling, people rarely pay special attention to the safety of bicycle tires. But in today's automobile era, the quality of tires directly affects the probability of accidents. The safety, comfort and environmental protection of tires are not only concerned by the industrial sector, but also by the average consumer.
The mileage and wear resistance of tires are closely related, and the wear resistance of tires has a close relationship with carbon black. Dr. Zhang Xinsheng introduced that if there is no carbon black, the tire can only run 3000 kilometers; after adding good reinforcing materials, the tire can run at least 100,000 kilometers, or even 150,000 kilometers; if the reinforcing material is not good, it may run 80,000 kilometers was broken, causing a waste of resources in disguise and increasing the pressure on the environment. In addition, the noise level of truck tires, the comfort of passenger cars, etc., are all related to reinforcing materials.
“Chinese tire companies are also developing in the direction of high-quality and brand-building. At the initial stage, the kind of market that robs the market by low-price competition has come to an end. Now, many Chinese tire companies also hope to make a century-old shop.†Zhang Xinsheng We believe that if we want to continue business in the long term, we must develop to high quality and high performance, and we need high-performance materials to support it.
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