· Breaking the "black car" is difficult to use the car to 8 billion group car rental company

In another critical period of restricting the participation of private cars in the operation of private cars, it is easy to use cars to engage in car rental business, in order to crack the business that is almost in awkward situation.
On January 9th, Yizhi Motors announced that it will engage in car rental business. At present, it has reserved 8 billion yuan for the development of this business. The channel between the Internet technology platform, the heavy-duty car rental company and the financial business, which aims to open up light assets, establishes an innovative model that spans three traditional areas of driving services, car rental, and car rental.
Since the end of last year, the traffic control departments of Shanghai, Beijing, Guangzhou and other cities have issued a document, referring to the Internet car as a "black car". It is believed that private cars are illegally operated and illegally operated by taxi software, and "seriously affected the normality of taxis." Operational order". At the same time, the Ministry of Transport also said recently that all kinds of "special car" software companies should follow the rules of the transportation market and prohibit private car access platforms from participating in the operation.
As the first Internet company in China to carry out a private car business, the business of easy-to-use cars has also suffered. It is said that the easy-to-use car and the Beijing Municipal Transportation Commission have reached the opinion that they are not doing business in Beijing. Although to a large extent it did not really give up its business in Beijing.
On January 8, the Ministry of Transport recently released information indicating that the current special car business has a positive effect on meeting the high quality, diversification and differential needs of the transportation market. However, "special car" software companies should follow the rules of the transportation market and prohibit private car access platforms from participating in the operation.
Prior to this, the Shenzhou rental car that completed the IPO last year also announced the layout of the car business, and Car2go, the car sharing brand of Daimler Zhizhi Transportation Services Group, also announced its entry into China. The first batch of 500 Smart cars have first been deployed in the Chongqing market. These specialized vehicles or shared car models that meet the policy needs also represent the future direction of China's Internet rental car market.
For the detailed planning of 8 billion funds, the easy-to-use car will be explained in detail at the National Convention Center on January 15. However, the above-mentioned deployment completed in three months is a major event in the exploration of the private car business model, and at the same time solves the policy compliance problem that has been plaguing the car software company.
A professional car company that did not want to be named told the reporter of China Business News that the 8 billion yuan layout rental market can be described as a big deal, and it is also the most strategic choice for easy to use cars, but the business must be carried out quickly. In particular, speed up the layout of some quasi-restricted cities. And in cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, etc., which have been restricted, the license plate is the biggest problem. Without a license plate, there is no more money to carry out the business.

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