Bosch estimates that by 2015, sales in the Asia Pacific market will account for 30% of its global sales.
Martin Hayes, president of Bosch South East Asia, predicts that Bosch Malaysia will have growth in all its business units this year. Last year, Malaysia became the third largest market for Bosch in Southeast Asia. The first two markets were Thailand and Singapore respectively.
Hayes said that in view of the decreasing demand for on-board broadcasting systems in the market, the company plans to phase out such systems and shift to production of on-board multimedia systems.
Hayes also said that the company is currently accepting orders for a large number of car multimedia systems. Due to strong sales, sales of multimedia equipment increased by 50% year-on-year in the first quarter of this year.
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