"In just 8 years, Foton has produced a total of 1 million commercial vehicles and created the 'Fukuda Speed' of the Chinese automobile industry." Recently, Beiqi Foton Motor Co. announced that Futian is preparing to issue 110 million A shares and raise funds to 892 million yuan. Yuan invests in the production line and technical transformation projects of existing Auman trucks. Not long ago, Beiqi Foton had just passed its eight-year birthday. In the birthday celebration, Bei Jin Futian Party Secretary and General Manager Wang Jinyu told reporters that in a short span of eight years, the sales volume of Foton Motor increased from 26,000 vehicles to 260,000 units, and the annual sales revenue increased from 730 million yuan to 14.34 billion yuan. The profit increased from 0.12 billion yuan to 420 million yuan. In the past eight years, Foton has been advancing at an average annual growth rate of 75%, ranking among the top 5 in China's auto industry sales, and the highest sales volume of commercial vehicles. "Fukuda Speed" created a miracle in the Chinese auto industry. However, behind the “Fukuda Speedâ€, it is the history of Futian’s continuous struggle and innovation. Futian's "International Year of the Year"? "2004 can be said to be Fukuda's 'first year of internationalization'." Zhao Jingguang, deputy secretary of Beijing Foton Party Committee, told reporters that in September last year, Foton and DaimlerChrysler signed a framework agreement. Today, the office on the 7th floor of Futian headquarters is undergoing a final transformation, and German personnel are coming to work here. This cooperation provided Fukuda with an opportunity to “go global†and use the German sales network to open the world market. In 2004, Futian set a new corporate development goal, which is to "take the path of international development." Fukuda's goal is to have 30% of its products sold overseas by 2008. They believe that the internationalization of enterprises is reflected in two aspects: one is the internationalization of capital and the second is the internationalization of the market. It is reported that last year Futian exported more than 2,000 cars to overseas vehicles. In the first nine months of this year, it has already exported 4,000 cars. Zhao Jingguang told reporters that the new company jointly established by Beiqi Foton and Dyke is different from other joint venture automobile companies in China. The new joint venture company will be a fully reciprocal joint venture company, with the characteristics of "one store and two licenses." Specifically, the joint venture company will introduce Mercedes-Benz heavy trucks for domestic production, while using Mercedes-Benz's technology to develop new Auman heavy trucks, and Dyke will use its marketing network to promote Auman heavy trucks to the global market. It is reported that Mercedes-Benz Lingte is likely to be down the line in Auman recently. At the same time as the joint venture, Foton will retain Auman as a national brand and promote it as the main product of the joint venture company to the global market. In the agreement between Beiqi Foton and Dai-Ke, the two parties will establish a joint venture company. The new company will produce Mercedes-Benz heavy trucks and Auman heavy trucks at a 50:50 investment ratio. Breaking through the brand culture “Fukuda Motor will become the leader of the popular passenger car in China by 2010.†Zhou Liang, deputy general manager of Beiqi Foton Marketing Co., said that while the growth rate of the entire industry has slowed down, Auman’s growth rate has been increasing. . In 2000, Auman’s production was only 2,280 vehicles. By the end of last year, it had completed 15,000 vehicles, an increase of nearly 7 times. Among them, the product's price/performance ratio is the most critical factor. "From a cost-effective point of view, our products should be the highest in the industry, our products are one generation higher than our competitors." Zhou Liang said that Futian's goal is to "do not do the first, do the second." Strive for "three firsts" on the product: the brand is positioned to synchronize the world, communicate with the world, and synchronize the world of quality. The same business strategy, the key to success depends on execution. Under the guidance of this idea, brands such as Foton Motors and Auman, Olling, Alpha, Surf, and Time Auto have matured. In 2002, Foton completed a sales revenue of 7.5 billion yuan; this year, Futian's goal is to break through 20 billion yuan; by 2006, Foton will exceed its target of 36 billion yuan in advance. Foton Motor has expanded from commercial vehicles to passenger vehicles, shifted its focus from the domestic market to the domestic market, and vigorously expanded its overseas markets. Its auto production and sales volume reached more than 450,000 units, making it one of the top four companies in the country and becoming the largest commercial vehicle manufacturer in China. International cooperation and international operations have made significant progress. The company’s total sales revenue exceeds RMB 36 billion and its profits exceed RMB 1.8 billion. At the same time, Foton Motor has become the most competitive and internationally influential automotive brand in China. The development of Futian is driven by culture; Futian's culture is people-oriented. What kind of philosophy is there for what kind of company? With this market, Futian will be worthy of the reputation of “Fukuda Speedâ€. Our reporter Huang Shaohua
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan
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