"As in China, the competition in the foreign passenger car market is also becoming increasingly fierce." At present, when interviewing Yutong buses , a staff member responsible for overseas markets told reporters that as the overseas market continues to deepen, the domestic major The work of bus manufacturers is also getting more and more detailed. Although Yutong has already achieved the bus leader, Yutong is still in a phase of exploration in the face of overseas markets.
Perhaps because of the fierce competition, Yutong has always been cautious when selecting accessories and assemblies for its products.
Prior to 2007, Yutong sold only a small amount of Yuchai engines on its overseas markets. However, when Yuchai ’s services in the two markets in the Middle East and North Africa were found to be in place in a timely manner, Yutong could not wait to start selecting Yuchai’s engines before the two sides had a plan to establish a business model and expand overseas markets. The king is interested, and the god is as interested. Yuchai, which urgently needed to open the Yutong market, was also at the end of the year. Senior leaders led the team to visit Yutong. Is a leader in the field of passenger cars; one is the oldest passenger car diesel engines, cooperation between the two sides hit it off, Yutong wood and jade join hands to enter the overseas market cooperation has since opened the curtain.
It is reported that Yuchai and Yutong joined hands to enter the international market from the orders of 100 Yutong bulk buses in Saudi Arabia that year. After years of unremitting efforts by both parties, Yuchai now has an increasing number of overseas markets. And in Saudi Arabia, Angola, Philippine, Algeria, Macau and other key countries and regions, has accumulated a certain brand effect. “ Yuchai's entry into overseas markets is dominated by YC6L310, YC6G260, YC4E140, YC4G180, etc. Currently, Yutong ’s 800 passenger buses entering Saudi Arabia have begun bidding for their engines, of which Yuchai’s YC4E140 engine has been A large proportion.".
It is reported that the two sides have specified specific issues regarding cooperation in overseas markets during the year. Full cooperation in the unsatisfied market to expand market share.
"After the products are sold out, the service must be followed up and the customer care must be in place. Only in this way, the customers will continue to purchase." During the interview, the high-level executive of the Yutong Overseas Business Department told reporters that during the year, Yutong Both parties reached a strategic consensus with Yuchai and made clear the strategic direction. A memorandum of cooperation was signed and the responsibilities and obligations of both parties were agreed. "Once a product has any problems in the market, Yutong can use the detailed terms of the memorandum to come up with unilateral handling opinions. After solving the problems, they can then inform the relevant Yuchai staff." The responsible person told reporters This approach can improve the efficiency of both parties in the service area, allow end-users to solve problems in the shortest possible time, and do their best to ensure that users trust the Yutong brand.
"Although there is no guarantee that the product will not present any quality problems during the use of the product, Yutong has the courage to promise to solve any problem of the end user with the fastest speed, which will enable end users to add confidence in the purchase of Yutong products." . The person in charge told the reporter that the memorandum of cooperation signed by the two parties shortened the service time, allowing Yutong to solve the service problems that emerged quickly within five working days. "Even in the absence of spare parts, Yutong can complete the solution within 30 working days."
"If the implementation memorandum is not signed, after the sale has a problem, the two parties will need to complete the process of reporting and approval. It takes six months. Overseas, Mercedes-Benz buses have had problems that require more than six months to solve the problem. In the course of more than six months, the entire vehicle company and the engine company also experienced various frictions that pushed each other, eventually resulting in constant customer complaints, and eventually led the customer to invest the olive branch of the second purchase to other companies. â€
In the interview, Liu Ming, director of Yuchai's Henan office, told reporters that through cooperation with Yutong in recent years, Yuchai's engines have surpassed half of Yutong's installed capacity.
After the cooperation between the two sides in the domestic bus market, the cooperation between the two sides in the overseas market has gradually increased.
“In fact, in the process of jointly entering overseas markets, there are many minor problems that have arisen in the case. But even with these small problems, Yuchai and Yutong are all planning to solve problems that may arise in advance. In particular, the memorandum on overseas strategic cooperation reached by the two parties in 2007 improved the timeliness of Yutong's joint efforts to expand overseas markets, and Yutong's overseas marketing department staff also regularly and irregularly equip Yuchai engines. The performance of Yutong Bus in the overseas market has entered into in-depth communication with the personnel of our office, summed up experience and overcome shortages," said Liu Ming.
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