Volkswagen's global recall of ominous signs

According to reports, the German Volkswagen Group announced last week that it had recalled 2.6 million vehicles worldwide including its many best-selling models. This is one of the biggest recalls in the history of the company. Although Volkswagen is not the first car company to cause a large-scale recall due to the quality of the car, the stock price that was recalled to the public and the plan to become the world's first car company will be high. A shadow on it is an ominous sign.

On Thursday, the Volkswagen Group announced the recall of 2.6 million vehicles including Volkswagen, Audi, Seat, Skoda, and Volkswagen commercial vehicles. This includes 800,000 Tiguans that may have tripped the circuit due to a fuse failure because of the 240,000 Amarok pickups that were leaked from the leaked engine tubing leads. In the largest single market in the People's Republic of China, a total of about 850,000 cars need to be recalled, which accounts for one-third of the total global recalls.

The massive recall was a heavy blow to 66-year-old Volkswagen's president, Wendeng. The general manager who began his professional career from Audi's quality inspection department has always held a near-paranoid attitude toward car quality: subordinates were very frightened about the "first-aid kit" he carried with him, and he could be accurate to the thousandth One millimeter paint thickness test pen. Although the failures involved in the recall of most vehicle models are not serious, for Wendeng, who regards quality as a belief, every recall is a physical and psychological trauma.

This recall is also a serious and even ominous sign for Volkswagen itself. Market analysts believe that any question that questions reliability and inconveniences to customers is bad news for Volkswagen. The public, whose stock price has maintained a good performance this year, will face a severe test in the stock market.

In addition to fluctuations in short-term stock prices, the damage caused by large-scale recalls will have a long-term impact. In the first three quarters of this year, Volkswagen’s sales were rising year-on-year, but profits declined. The financial burden of large-scale recalls will affect the public’s savings and efficiency programs. The issue of brand image brought about by the recall may affect the public’s struggle for the world’s top throne. In its most important automobile market, China, the public has already conducted two large-scale recalls this year. Its influence is self-evident.