The automobile manufacturing industry needs to expand the market, motorcycle companies should dig the gold overseas

The transportation equipment manufacturing industry is an important basic industry that provides transportation equipment for the development of the national economy, and it is also one of the pillar industries in which the city develops rapidly. Recently, the 2010 Development Report of Jiangmen City's Transportation Equipment Manufacturing Industry (hereinafter referred to as the “Report”) shows that motorcycle production is still the main pillar of the city's transportation equipment manufacturing industry, and production scale, production, and other data Ranked in the forefront of the province, is the province's most important and the country's more important production base.

Statistics show that in 2010, the total output value of enterprises above designated size in the transportation equipment manufacturing industry in our city was 40.139 billion yuan, the profit was 3.569 billion yuan, the total assets was 21.762 billion yuan, the average annual employment was 47,300, and the enterprises above designated size realized tax 1.586 billion yuan. The city's 10.19%. Among them, the tax revenue for motorcycle manufacturing was the highest, amounting to 1.112 billion yuan, accounting for 70.11% of the total industry.

It can be seen that the transportation equipment manufacturing industry is an important pillar industry and leading industry that has developed well in our city and has made great contributions to local economic development. Despite this, the "Report" also analyzes the deficiencies in the development of the industry. It is suggested that the industry should implement balanced development strategies both inside and outside the country and take a balanced development path. Among them, the auto manufacturing industry must strive to expand the domestic market while the motorcycle manufacturing industry must work hard. Expand foreign markets.

The current situation 40% of the province's motorcycles were produced in Jiangmen In 2010, the city's transportation and equipment manufacturing industry 147, accounting for 4.49% of the city's industrial enterprises above designated size. In terms of categories, motorcycle manufacturers accounted for two-thirds of the total, automobile manufacturers accounted for 20%, and shipbuilding and floating installations accounted for 14%.

The main characteristics of the industry are: First, large-scale industrial clusters have been formed in the urban areas. In the urban area, there are 127 transportation equipment manufacturing companies, accounting for 86.39% of the city's total, of which 78 are in Pengjiang District, accounting for 53.06% of the total; 27 and 22 are in Xinhui District and Jianghai District respectively, accounting for 33.33. %. Second, regional concentration is more obvious. Automobile manufacturing and manufacturing enterprises are mainly concentrated in Pengjiang District (15) and Taishan City (6); motorcycle manufacturing and manufacturing enterprises are mainly concentrated in Pengjiang District (60) and Jianghai District (20). ); Ships and floating equipment manufacturing enterprises are mainly concentrated in Xinhui District, a total of 19.

"Report" shows that in 2010 the city's transportation equipment manufacturing industry completed a total industrial output value of 40.139 billion yuan, accounting for 10.48% of the city's regulations on the industry, Jiangmen City, 36.483 billion yuan, accounting for 90.9% of the city, including Pengjiang District and Xinhui District accounts for 57.72% and 24.21% of the city respectively. The average output value of enterprises above designated size is 273 million yuan, 155 million yuan higher than the average level of the city, indicating that the city's transportation equipment manufacturing industry has a certain scale of production.

The products manufactured by the city's transportation equipment manufacturing industry mainly consist of motorcycles and civilian steel ships. In 2010, the city produced a total of 3.942 million motorcycles, which was 4.86% lower than in 2009, but still accounted for a large share of the province. , up to 42.94%, accounting for 14.32% of the country's total, indicating that the city's motorcycle production scale, strong foundation, is the province's most important and the country's more important production base. Civil steel ships completed 374,300 dwt, accounting for 21.13% and 0.56% of the province and the country respectively.

In terms of exports, there are 27 export-oriented enterprises in the transportation equipment manufacturing industry in the city. Out of the 27 export enterprises, motorcycle production enterprises have the largest industrial output value and export delivery value, which are 14.331 billion yuan and 2.911 billion respectively. Yuan, followed by the automobile manufacturing industry, were respectively 2.548 billion yuan and 2.006 billion yuan.

Advantageous Benefits Better Profitability of 8.89%

"Report" shows that in 2010 the city's total transport and equipment manufacturing assets of 21.762 billion yuan, accounting for 9.7% of the city's total manufacturing assets. The average assets of 147 enterprises in the transportation equipment manufacturing industry were 148 million yuan, of which the average assets of the companies in the shipping and floating equipment manufacturing industries were 291 million yuan, which was twice as high as that of the transportation equipment manufacturing industry. From the perspective of the operation of corporate assets, corporate liabilities totaled 13.558 billion yuan, and the asset-liability ratio was 62.3%.

In terms of the number of employees in the enterprise, the average number of employees in the industry is 47,300. Among them, motorcycle manufacturing companies have the largest number of employees, reaching 28,800, accounting for 60.89% of the industry's major categories.

In the whole year of last year, the main business income of the city's transportation equipment manufacturing enterprises was 40.835 billion yuan, and the main business income of motorcycle manufacturing and shipbuilding and floating installation manufacturing was the highest, which was 27.34 billion yuan and 8.727 billion yuan respectively.

The "Report" shows that the city's transportation equipment manufacturing industry has a strong financing capacity. The comprehensive economic benefit index of industries above designated size in our city is 231.33%. Among the seven major economic indicators, five indicators of the transportation equipment manufacturing industry are higher than the city's average, which are the total asset contribution rate (23.89%), the capital preservation and appreciation rate (154.1%), and the cost-cost margin (9.91%). The overall labor productivity (20754.45 million yuan/person/year) and product sales rate (97.53%), while the current assets turnover rate (3.21 times/year) is slightly lower than the city average. The debt ratio is 62.3%, which is higher than the average level of the manufacturing industry.

In terms of profitability, enterprises above designated size achieved profits of 3.569 billion yuan, accounting for 14.21% of the enterprises in the city's manufacturing regulations; the profit margin of output value was 8.89%, which belonged to the better-profit industries; there were 12 loss-making enterprises with a loss of 8.16%, slightly lower than The city's average level is 0.3%. 92 motorcycle manufacturing enterprises realized a profit of 2.191 billion yuan, accounting for 61.39% of the entire industry. As the overall development of the industry is relatively mature, industry management is more standardized.

The analysis of the “reporting” strategy for the implementation of a balanced development strategy for both internal and external use points out that in the future, the development of the industry should focus on three points: First, the ability of some enterprises to independently innovate and informatization needs to be improved; the second is the absorption of advanced manufacturing technologies, and some enterprise applications are limited to cell technology. , has not yet systematically adopted advanced manufacturing technologies (including modern design technologies, advanced production technologies, advanced management technologies, etc.); third, the main body of the industry - the motorcycle manufacturing industry is facing increasingly fierce market competition, crowded market space and the industry has entered a period of maturity In the long run, it is necessary to gradually realize product transformation and business breakthroughs. Therefore, in terms of management, we should accelerate comprehensive informationization, strengthen the development and application of flexible manufacturing systems and computer integrated manufacturing systems, and develop in the direction of manufacturing intelligence; we must expand our product lines and extend the value chain to services.

The "Report" suggests that the city's transportation equipment manufacturing industry must grasp the industrial production life cycle. The motorcycle manufacturing industry must actively develop its products. It needs to adjust product structure, implement correct pricing strategies, reform processes and innovate manufacturing methods, scientifically select customer groups, and actively develop the international market. The auto manufacturing industry is currently in an investment opportunity period. In this regard, the government must increase investment, expand industrial scale and increase the degree of industrial agglomeration; enterprises must rely on additional production, improve production technology, reduce costs, as well as research and development of new product methods to gain competitive advantage.

At the same time, we must improve the ability of independent innovation of enterprises. The government actively encourages technological innovation, vigorously supports high-tech enterprises, and provides them with technical services to reduce the risk of SME investment in technology. Aiming at the weak links in the transportation equipment manufacturing industry, a special technical support and implementation center will be set up. By focusing on technical services and forming service links, the previous competitiveness based on low labor costs will be abandoned, and advanced technologies and services will be formed as the basis. New competitiveness.

The “Report” also pointed out that in 2010, the export delivery value of the transportation equipment manufacturing industry in the city accounted for 12.43% of the total output value of the entire enterprise, an increase of 0.74 percentage points from 2009, of which the automobile manufacturing industry exports a larger proportion, and its export The value of goods accounted for 41.81% of the total output value of the entire company, while the export of motorcycles with a saturated domestic market accounted for only 11.11%. In this regard, from the perspective of preventing both internal and external market risks from maintaining a stable development of the industry, the automobile manufacturing industry must actively develop the domestic market. The motorcycle manufacturing industry must actively expand the international market, implement a balanced development strategy internally and externally, and take a balanced development path.

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