On June 26th, Dongfeng Team, the “Dongfeng†fleet participating in the 12th Volvo Ocean Race, announced in Lorient, France, that in addition to the exclusive title partner, China’s heavy truck leader Dongfeng Commercial Vehicle Co., Ltd. In addition, Shiyan City, the birthplace of Dongfeng Commercial Vehicles and the core water source of the Middle Route Project of South-to-North Water Diversion, and the cradle of Wudang Kungfu, formally became Dongfeng Platinum Partners. At the same time, on the "Dongfeng" sail with red as its main color, a blue-yellow-white Tai Chi map was formally hung on the right half, and six blue Chinese characters were printed on the "China Shiyan Wudang". This means that Shiyan will use this cooperation with international events to promote the three business cards of Wudang Mountain, Danjiang Water, and Auto City.
With the approaching date of the 12th Volvo Ocean Race on October 4th, the Dongfeng team competed not only for recruiting and training the players, but also did not stop to find partners in various places. Dongfeng Commercial Vehicle Co., Ltd. introduced the featured film: Shiyan is the birthplace of Dongfeng Commercial Vehicles, and it is still the headquarters of Dongfeng Commercial Vehicles. This outstanding city boasts not only rich mineral resources, hydropower resources, Lint resources and medicinal materials, but also unique tourist resources, including the world cultural heritage - Wudang Mountain, the core water source area of ​​South-North Water Diversion - Danjiangkou Reservoir Area. . Since the establishment of the second Chinese automobile factory in Shiyan in 1967, Shiyan has developed into a modern automobile city. Shiyan will become the platinum partner of the Dongfeng team and will help the Dongfeng team to jointly enter the international market.
Shiyan and Dongfeng have long been dependent on each other for their mutual support and mutual development. The Volvo Ocean Race is one of the world’s most influential professional sailing events and the longest sailing competition in the world. Shiyan will use Dongfeng Commercial Vehicle Co., Ltd.'s titled "Dongfeng" racing boat to participate in this event and integrate Shiyan elements into "Dongfeng" to introduce Shiyan's abundant natural resources and beautiful scenery to further enhance " The international reputation of Xianshan, Xiushui, and Auto City was sought for overseas cooperation projects in various fields to expand the overseas tourism market and further accelerate the realization of the strategic goal of creating international tourism destinations proposed by Shiyan. The warm and welcoming Shiyan people sincerely invited all the guests of the city sailing around the world to participate in the sailing event to visit Shiyan as a guest. “Ask Wudang Mountain and keep healthy Tai Chi Lake.â€
The Volvo Ocean Race has become the world's most influential high-end professional sailing event and has currently held 11 sessions. The current Global Games will last for 9 months (October 4, 2014 - June 27, 2015), stopping through the 10 ports of the world and sailing 38,739 nautical miles. It is estimated that the global television ratings will reach nearly 1.6 billion and the number of live audience will reach 2 million. There are more than 300 participating media in the world. The person in charge of the Wudangshan Special Tourist Authority explained that as the platinum partner of this event, the city government has requested Wudang Mountain as the focal point, actively participated in tourism marketing, highlighted the elements of Wudang, and displayed the image of China.
Shiyan plans to participate in the promotion and promotion activities of 10 ports throughout the year, among which 5 ports named Alicante (Opening Ceremony), Sanya, China, Newport, USA, Lorient, France, and Gothenburg, Sweden (Closing Ceremony) designated for the municipal government Local, at present, the program of activities is being developed.
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