In mid-December 2011, Hankook Tire's 2011 Distributor Conference, which is the seventh largest in the world and one of the fastest growing tire manufacturers, was held in Sanya. Hantai Tire’s top management team and nearly 200 agents shared the impressive growth of 22.4% year-over-year in sales in 2011, and plans to build nearly 300 brand franchise stores in 2012, while continuing to deepen the implementation of the brand's high-end strategy.
In 2011, for Hankook Tire, it was a milestone of special significance - bearing 70 years of hardship and hope, and determined to open the next glorious 70 years with outstanding results. Thanks to the significant growth in the sales of UHP (ultra-high performance) products and truck and bus tires, Hankook Tire's annual sales eventually maintained its rapid growth for many years in spite of the unfavorable situation of the first slowdown in the Chinese auto market. Sales of steel tires exceeded 1.15 million.
According to the forecast of authoritative organizations, the prices of natural rubber-based raw materials in the world will slowly rise after falling back in 2011, while the growth rate of Chinese autos will continue to show a slowing trend, and “domestic and external problems†will once again be manufactured for tires. Business brings pressure.
In order to further consolidate the leading position of the Chinese tire market and face challenges, Hankook Tire will continue to vigorously expand its sales network construction in 2012. By the end of 2011, Hankook Tire's three major branded service franchise stores have spread over more than 50 A cities across the country, with a total of more than 1200. According to the latest plan, nearly 300 brand franchise stores will be built in 2012, including 50 T-Station vehicles, 200 Tire Towns, and 35 TBXs. The total number will be expected to exceed 1,500 by then. While expanding the number, Hankook Tire will also strengthen the supervision and management of the store network and transform the retail organization from quantitative to qualitative change.
Secondly, Hankook Tire will continue to implement its brand high-end strategy in 2012. In 2011, with the launch of a series of high-end products, and with the success of Europe's top car racing DTM (German RV Masters), the brand value of Hankook Tire was greatly improved, and its success was helped by BMW, Audi, Toyota and other global leaders. Automotive manufacturers carry out high-end equipment for OE tires. In 2012, DTM will also usher in a strong return of BMW, and will accumulate technology research and development experience for the provision of racing tires for the top three Audi, BMW, and Mercedes-Benz brands, which will further accelerate the process of high-end brand development.
With the increasing demand for high-end luxury cars in the country, the demand for high-performance tires has also grown rapidly. In 2012, Hankook Tire will continue to increase R&D investment in high-performance tires, especially for run-flat tires and UHP tires for high-end vehicles. At the same time, with the rapid growth in the demand for upgrading of consumer automobiles, Hankook tires, which have a proportion of more than 15 inches for passenger tires, have been as high as 75%. In 2012, they will continue to increase the proportion of tires above this size to improve overall product quality.
With regard to the card and passenger car tire market with huge market potential, Hankook Tire will not only launch mid- and long-distance truck and bus tires, long-distance truck tires and other passenger cars, trailers, dump trucks, etc., in order to achieve maximum safety and ideal mileage. A variety of new products will also promote the development of environmentally-friendly products based on Hankook Tire's unique technology, e-cube, to improve the economy, environmental protection and fuel economy of truck and bus tires. At the same time, in order to further increase resource recycling and protect the environment, Hankook Tire will start providing tire retreading services in 2012.
“We will face more difficulties and trials in 2012 and the Chinese tire market will also become more intense,†said Byeong Jin Lee, president of Hankook Tire and chairman of the China headquarters. “With the first phase of the construction of the Chongqing plant, it will be successfully put into operation. In 2012, our advantage in production capacity will be further expanded. We are confident that we will overcome all difficulties together with all our agents and continue to maintain rapid development. This will bring more high-performance and high-quality products suitable for Chinese consumers to Chinese road conditions."
Fire Truck,Firefighting Truck,Airport Fire Truck,Fire Emergency Rescue Fire Truck
ChengLi Special Automobile Co.,LTD , https://www.clwspecialcar.com