Recently, the Beijing Municipal Transportation Commission said that it will promote the distribution of Beijing time-shared car outlets. It is estimated that the number of cars leased by the end of the year will reach 2,000. The so-called time-sharing car, you can use the mobile phone to place an order, with the order to open, time-sharing, also known as "shared car." The Beijing News reporter noted that the Beijing market has gathered more than a dozen shared car brands such as “Gofun Travel†by FAW, “Zero Groupâ€, “One Time Car†and “Baojia Travelâ€. However, this is just the tip of the iceberg. According to industry insiders, there are no fewer than 260 shared cars in operation nationwide.
The sharing of cars is on the rise, and its momentum exceeds market expectations. It is reported that Beijing Zhengluqiao Group Co., Ltd. has planned to transform the space under the 40th viaduct of the second and third ring as a shared car rental point, and set up parking spaces and charging piles.
Just as the shared car market gradually warmed up, the friends and friends used the car to announce the outage announcement last week. For a time, doubts about the profit model of shared cars surfaced.
Friends and friends use the car to close down because they are "overweight"
On March 16, Li Yu, the founder of the friend's car that had announced the suspension of operations, told the Beijing News that the shared car is currently difficult to make a profit, and the cost cannot completely flatten the cost. If the loss is long-term, the financial investor will be more cautious.
Earlier on March 10, Friends and Friends used their car to announce the suspension of operations on their official WeChat public account, saying that because the investment funds signed in the previous period were not in place, they decided to return all user account deposits and stop operations. This is actually saying that it is difficult for friends and friends to burn money with the car, which leads to the break of the capital chain.
An industry insider told the Beijing News that the friend’s car was closed because it was “overweightâ€. “One of the time-sharing markets is for operation, one is for technical solutions, and the other are friends. The blocks are all done, and the cost is too heavy as an early project. A company with only four or five hundred cars has a team of 200 people. On average, one person only serves two cars. One person has to pay wages, social security, etc. Waiting, it is very difficult to rely on two cars to back. In the end, investors will lose confidence in this kind of business." This also indirectly led to the problem of poor financing in the later period.
Yang Yang, founder and CEO of micro-car rental, told reporters that the average price after the subsidy for general new energy vehicles is 90,000 yuan. If the cost is to be recovered in three years, the monthly bicycle cost is about 2,800 yuan, plus charging fee and parking. Fees, according to the frequency of three times a day, 60 yuan an hour to maintain breakeven, but such prices are clearly not acceptable to consumers.
"The national new energy policy now requires 30,000 kilometers to get subsidies, which requires shared cars to operate for at least two years, and between these two years, there is no subsidy." Yang Yang said.
Rong Wenwei, Chairman of Shanghai International Automobile City Co., Ltd. and Global Car Rental Car Rental Co., Ltd. told the media that from the perspective of bicycle use efficiency, if a car can be used for 5 to 6 hours a day, it can achieve profit and loss. Balance, at present, Global Cars enjoys a vehicle usage time of about 2 to 3 hours. At present, only some outlets can barely reach the break-even point.
Sharing a car must first be scaled to have an economy. Yang Yang believes that time-sharing is a scale economy. Naturally, there is a threshold that is equivalent to a watershed. After that, it means that the operating costs of the company are declining, the rental efficiency is improved, and the profitability is enhanced. "This watershed should be a single city layout of 8,000-10,000 vehicles. If this scale is reached, many costs will fall. For example, in addition to the strong insurance, the previous vehicles have to pay commercial insurance. After the scale, they can cooperate with the insurance company or even protect themselves. The way to set up a pool of funds, buy some repair shops for maintenance guarantees, and supply parts themselves. At the same time, shared cars have the value of advertising media, and profitability will be greatly enhanced."
Wei Dong, chief operating officer of the first car rental car, said: "Time-sharing leases must be recognized, requiring the network to be sufficiently dense and convenient. The most ideal state is to pay for it."
Of course, it is not easy to lay out 8,000 vehicles in a short period of time. The insiders said that the licenses for first-tier cities are still difficult to obtain. The premise of wanting to expand on a large scale is to solve the license problem, and the enterprises with stronger strengths through mergers and acquisitions. Acquire some licensed leasing companies. Gofun said that in 2016, only 2,000 electric vehicle licenses will be issued.
Yang Yang said that new energy has risen to the national strategy. "By 2020, China's new energy production capacity will exceed 2 million vehicles. How to digest it in such a short time? It can only make it a part of public transportation, and new energy vehicles are not suitable. To do a taxi, you can only do a shared car."
With over 260 companies entering the market, the market is experiencing dozens of shared car brands that have entered the public eye, and this is just the tip of the iceberg.
Yang Yang's company provides systems and vehicle control equipment for shared car companies across the country. He told reporters that the company has signed cooperation with more than 260 companies. Yang Yang said that this number will continue to climb. "The growth of cooperative enterprises in 2016 is four times that of 2015. The first quarter of 2017 is already the sum of 2016. The 2017 and 2018 will be a year of great explosion."
At present, the players in the shared car field cover many industries such as car companies, car dealers, startup companies, real estate, communications and so on. Wang Chenxi, an analyst at Analysys Internet Automotive and Travel Research Center, told reporters that “At the end of 2015, there were 200 million people in this car-free family, and the market demand was very large. The policy also encouraged shared travel, and the related technologies continued to mature. These factors are all It has led to the entry of many companies."
Although friends and friends have stopped using the car, Li Yu still believes that the shared car is the future development direction. “The companies that are single-handedly are not doing it. The enterprises are now in an industrial chain, for example, although the car is shared. Not profitable but the upstream car is profitable; there are also companies that do auto finance, thousands of cars, and auto finance is single."
Question 1
It took 20 minutes to find the car for the longest time. Last September, Dong Jun, who won the driver's license, became a car-free family. At the beginning of this year, he began to notice the shared car. On January 6 this year, he opened the shared car for the first time.
At present, the price of time-share car rental is generally 1/3 cheaper than a taxi. Take Gofun as an example, drive 40 minutes to reach a destination 20 kilometers away, and determine the settlement fee after the lock is 24 yuan (4 yuan time fee + 20 yuan mileage fee), the price is more economical than taxi.
Dong Jun, the "old driver" who has already shared 25 cars, will still be troubled by the problem of finding a car and finding a parking space. He told reporters that if the luck is good, the car will be on the side of the road. It will take a minute or two to walk. The longest time he turned around Shijingshan Wanda for 3 laps, it took 20 minutes to find the car. Afterwards, he found that the map shows the car at the northeast corner of the intersection, and actually the car is at the southeast corner of the intersection.
Question 2
Many users fall into the pit of the parking fee. "It is good to pick up the car at the outlet. If it is connected to a car used by a person, it may fall into the pit of the parking fee." The pit of the middle finger of Dong Junkou refers to the previous user. When the car leaves to the parking lot, the next user who picks up the car needs to pay the parking fee of the previous person. No matter how long it stops, the song will only give a fixed amount of compensation. If the parking time is too long, it means that the pick-up user has to bear a small parking fee.
In order not to fall into the pit of parking fees, Dong Jun will ask how long the vehicle will stop before picking up the car, how much money to pay, and if the cost is too high, cancel the order directly. The administrator of the parking lot will also treat the shared car differently, some administrators will not stop, or let the parking users pay the money first.
There are also many enterprises that use fixed-point access. There is no parking fee problem encountered by Dong Jun, and they can avoid the problem of illegal parking and excessive occupation of public space. Dong Jun believes that such fixed-point access vehicles are not convenient for use in different places.
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