2017 is the seventh year for Jaguar Land Rover to enter the Chinese market. In the past seven years, Jaguar Land Rover has provided its customers with unique product choices based on its innovative dual brand and future-oriented innovation concept and unique brand connotation. As a “young†player in the luxury car market, Jaguar Land Rover has only won a place in the highly competitive Chinese luxury car market in just seven years.
As of the end of September, three-quarters of 2017 has passed; for Jaguar Land Rover, the first half of 2017/18 has officially closed. According to its recently released data: Jaguar Land Rover's sales in China increased again in September, with 13,832 vehicles sold, up 20% year-on-year. The sales data hit a new high in 2017.
(Note: Jaguar Land Rover's fiscal year is from April 1 of the current year to March 31 of the following year.)
Behind the sales success, thanks to the record growth of Jaguar Land Rover brand in their respective market segments: Jaguar brand sold 4,117 vehicles, an increase of 56% year-on-year, and set a sales record for Jaguar brand in China. Among them, the new Jaguar XF (matching, picture, inquiry) of the “Core†generation has increased by 226% year-on-year, and the accumulated sales volume of 1,938 units continued to drive the growth of the Jaguar brand. With the new Land Rover Range Rover (match, picture, inquiry) Price) The official release of Star Pulse, Land Rover brand also achieved a single-month high of 2017 with a cumulative sales of 9,715 units, an increase of 9% year-on-year.
“To date, Jaguar Land Rover’s sales in China have continued to grow year-on-year for 21 months.†Mr. Frank Wittemann, President of the Joint Marketing and Service Organization (Joint Agency), said: “September, Jaguar Land Rover double brand is the record of annual sales, helping Jaguar Land Rover's monthly sales increase by 20% year-on-year, achieving a cumulative annual sales volume of more than 100,000 units, and continue to lead the global market in each region, maintaining the status of the largest single country market. This performance is benefited from the continuous deepening and improvement of Jaguar Land Rover's localization process. The outstanding localized models represented by the new Jaguar XFL and the domestic Land Rover discovery gods (participation, pictures, inquiry) won Chinese consumers. We like it, we believe that in the future, along with the launch of more promising models, we will complement the exclusive services to help Jaguar Land Rover develop in China."
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