International auto parts procurement center fetal movement in Shanghai


How many words should Shan Chunrong say every day? I am afraid that even he himself is not clear.

He frequently received visits from various countries' trade companies and Hong Kong and Taiwan companies, communicated with project leaders and investors, looked at the progress of the project, and was interviewed by reporters... he was very busy in recent months.

Shan Chunrong is one of the leaders of Shanghai International Automobile City Development Co., Ltd. All he does every day is to put Shanghai.

The International Automobile City project is introduced to the world, and the planning, development and investment of the core area of ​​the Motor City are also required.

On December 26, 2003, the reporter met Shan Chunrong at Shanghai Anting Town, Jiading, where the Shanghai International Automobile City project was located. At that time, he was receiving a veteran manager from Western Chongqing International Automobile City. According to a single introduction, Shanghai International Automobile City under construction is an industrial center integrating automobile manufacturing, R&D, trade, expo, sports, tourism and other functions. When it is completed after 5 years, it will become the largest in Asia and the most comprehensive in function. Comprehensive automotive industry base.

In the long-term planning of Shanghai International Automobile City, the most eye-catching part of the industry is the global auto parts procurement center (hereinafter referred to as the procurement center) that plans to invest 500 million yuan. After the completion of this platform, hundreds of billions of dollars of domestic spare parts market and tens of billions of dollars of international purchase orders will converge here, and domestic components will flow to the rest of the world.

Shanghai's multinational procurement center strategy

This time, Shanghai has again reached the forefront of the country.

As early as the year 2000 after China's accession to the WTO, astute Shanghaiers began to consider where the automobile and parts industries will develop after the transition period.

"In March 2001, the Municipal People's Congress adopted the plan proposed by the municipal government to build Shanghai into a comprehensive automobile industry base." Shan Chunrong experienced the moment in person. "The plan proposes that the automobile city be basically completed in five years; After 10 years of rolling development, the core market for automobile trade in the Asia Pacific region will be built."

“In July of that year, Shanghai International Automobile City Development Co., Ltd. was established on the list; the September automobile city project was fully launched.” Shan Chunrong said that since then, how to complete the integration of the domestic auto parts industry with the international market after China’s accession to the WTO , it becomes a "difficult bone."

Until October 2003, with the Shanghai Auto Parts Global Purchasing Center project through urban control planning demonstration, this problem was finally resolved.

According to Mao Danfeng of the International Automobile City Investment Promotion Department, the global procurement center for parts and components has completely adopted international standards. On February 11, the project will be officially listed and tendered. Many domestic and foreign investors have seen the “pure pedigree” and a bright future of this project. They have sent letters to the Ministry of Investment and expressed their intention to participate in bidding.

"In the first half of this year, investors will be identified. The total investment of the project is 500 million yuan, and it will be the construction period from 2004 to 2006," said Miss Mao.

However, to explain the construction of global procurement centers for parts and components only from the perspective of responding to the WTO, it cannot help but look thin.

According to an insider, the Shanghai municipal government's decision to build a global procurement center for auto parts is a result of comprehensive considerations, and responding to the WTO is only one aspect.

Shanghai International Automobile City Shimao Industrial Co., Ltd. is responsible for the planning and development of the global procurement center for parts and components. According to the director of the company's office, Han Qiuling, the major trend in the transfer of international parts and components markets to China is also an important reason for the construction of a parts procurement center in Shanghai.

At present, most major auto companies in the world adopt global sales, global production, and global sales strategies. This strategy has led to the formation of global parts market integration trends.

Experts in the industry predict that as China is rapidly growing into a large automobile and spare parts production and consumption country, the world's auto and auto parts giants have established manufacturing bases and global procurement centers in China or focused on procurement in China, which will The parts of China's auto industry have entered the global procurement system of multinational corporations more.

Han Qiuling believes that since 2004, China’s auto parts and components will usher in the initial stage of entering the international OEM market. Before and after 2005, it will enter a period of high-speed development.

According to Shan Chunrong, the Shanghai municipal government is a strong backing for this global procurement platform and has been included as part of the plan to “build a multinational procurement center city.” The Shanghai municipal government has formulated the strategic implementation steps for the establishment of a multinational procurement center in five to 10 years as a multinational buyer and supplier in Shanghai within five years. The establishment of a global procurement center for parts and components is an important part of Shanghai's realization of this goal. One ring.

For the establishment of a global procurement center for spare parts in Shanghai, the Ministry of Commerce has expressed its full support.

According to the idea of ​​the Ministry of Commerce, after more than ten years of development, some excellent companies in the auto parts industry in China have already had the ability to integrate into the world supply system. The responsible person in charge of the Ministry of Commerce has stated that if China's auto parts industry is to integrate into the world system, it must There is such a platform. Considering the factors of international trade, Shanghai is the best location for this project.

Integrate SMEs into the international arena

When you go to Jiading to take the Shanghai-Nanjing Expressway, starting from Jiangqiao Town, which is known as the first town in Shanghai and Nanjing, you can see from time to time that all sizes of Auto City and Auto City are arranged on both sides of the road in turn. Entering Anting Town, where Shanghai International Automobile City is located, there are more and more auto parts stalls on the roadside.

This zone is one of the largest automotive parts distribution centers in East China.

The connection between Jiading and the automobile began in the 1990s. Since the Shanghai Volkswagen production base settled in Jiading, the automobile and supporting industries have become the leading industries in Jiading.

However, for more than 10 years, it seems that the parts that are the basis of the vehicle have not really found a “feeling”.

“In Anting, companies related to the automotive industry have no good results.” Shan Chunrong’s words of pride show her concern. “This shows that this area has a good environment and can barely reach a well-off level.”

Due to the large number of parts companies and their small scale, the company's supporting capabilities are limited and the production scale cannot meet the requirements of international parts purchasers. “Most days, a good auto parts company can’t integrate with international buyers and restricts Enterprises are bigger and stronger." Shan Chunrong's fear is justified.

Many companies saw the "grapes" hanging on their branches, but they couldn't eat them. They felt sour.

For those multinational groups that target purchasing in China, they have other annoyances.

A Ford executive responsible for the procurement business expressed his feelings in this way. Finding the right companies and products in the huge Chinese market is like finding a good needle in the haystack; even if it is found, it is not easy to grasp the quality of the products; even if the first two can Satisfied, yet not sure whether the other party's annual output can meet the order requirements. The end result of all these unfavorable factors is long procurement cycle and high cost.

Shan Chunrong believes that the asymmetric information channel restricts the domestic OEM market space.

Fortunately, these problems will be resolved one by one as Shanghai's global spare parts procurement center gradually enters the substantive implementation stage.

"Simply put, the function of the procurement center is to bring together the domestic parts and components market and international purchase orders. The procurement center will lay an orderly table for the supply and demand sides." Shan Chunrong's summary is concise.

Han Suo-yu, who is responsible for the planning of the parts procurement center, introduced the one-stop service model they introduced to reporters. This model is mainly designed for domestic companies to develop the international OEM market.

First of all, the Procurement Center seeks international customers as an international OEM agent and provides agency procurement services for many international buyers in China, which can greatly reduce their costs and costs. Second, when the center seeks domestic OEM companies, it can The method of splitting orders enables many domestic SMEs to have the opportunity to participate in the ranks of OEMs and provide them with an international development space.

In this case, a large number of local suppliers have the opportunity to enter the vision of foreign auto giants and large purchasers at the lowest cost, and achieve direct connection across regions, which greatly reduces the company's market development costs.

In parallel with this, the procurement center will also establish a set of comprehensive evaluation standards for companies that are in line with international standards so that when international orders are received, qualified suppliers can be quickly selected from the reserve bank. This process basically covers the pre-market research and supplier screening of the procurement process of multinational companies, which can greatly shorten the procurement cycle and effectively reduce the cost of procurement operations.

"If you have a large number of qualified suppliers and buyers with different needs at the same time, the procurement center will be able to establish a long-term relationship between supply and demand for companies with strong ties, and stabilize this relationship," the prospects of the procurement center Shan Chunrong expressed optimism.

New thinking of purchasing center

"The procurement center will make a difference in leading the Chinese auto parts procurement model." Speaking of this topic, Shan Chunrong's voice seems to have improved slightly. Obviously, this is the highlight of the procurement center. "The final function of the procurement center Positioning will be the organic integration of e-commerce and one-stop shopping services."

It is understood that e-procurement as the trading mode of the auto parts industry is first proposed by the procurement center in China.

According to an industry analyst, this position is at least 20 years ahead of the current domestic hypermarket and small shop-style auto parts trading business.

“The e-commerce mentioned here is a broad concept. It includes the six functions of the procurement center's transactions, exhibitions, information, business, finance, and intermediation.” Shan Chunrong pauses slightly, “even includes the international after-sales service market.” .

Listening to Mao Danfeng of the International Automobile City Merchants Department, the international after-sales service market is a new formulation. “If all goes well, the procurement center will set up after-sales service centers in user-focused areas around the world after it is put into use.” Although this is only a The idea, but it reflects the long-term vision of the procurement center.

According to the plan, the procurement center will introduce a large number of high-end customers at home and abroad. By then, both the order size and manufacturing level requirements will greatly promote the upgrade of the overall strength of the local component suppliers. “This provides an important support platform for the realization of the internationalization and scale of the auto parts manufacturing and trade. It is unmatched by traditional industries and markets.” Shan Chunrong is very pleased.

Although the procurement center project is still in the tender stage, but because people generally optimistic about its prospects, the current international automobile city has gathered more than 200 international auto parts suppliers such as Delphi, Visteon, and many local suppliers including SAIC. The entire Yangtze River Delta region, with Shanghai as its leader, has the scale accumulation effect of parts and components manufacturing, which all provide the possibility for the functional radiation of the procurement platform. (Wang Heng)



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