Recently, FAW liberation held the 2013 mid-market promotion meeting, summed up the promotion of the key work in the first half of the liberation marketing system, planned the core ideas and important measures for the next step of market breakthrough, and decided to make a decisive battle and decide the second half of the season. Nearly 300 e-commerce dealers from across the country attended the meeting. The meeting was chaired by Song Mingjun, party secretary of the Liberation Sales Company.
At the meeting, Jing Jingchun, general manager of FAW Jiefang Automobile Sales Co., Ltd., gave a keynote titled "Deepening the Marketing of Lines and Strengthening Terminal Promotion." In the first half of this year, the macroeconomic environment has improved and the increase in investment in fixed assets has been relatively stable. FAW's liberation marketing system took the initiative and further enhanced marketing capabilities by implementing effective measures such as sub-sectors marketing, intensifying terminal promotion, and improving the timeliness of spare parts supply. In the first half of the year, liberation company achieved sales of 93,000 vehicles, including sales of 52,000 units in Changchun Base, 53% of the annual target, and a market share of 9.3%, up 0.5% from 2012, laying a solid foundation for achieving the full-year marketing target. .
Jing Jingchun’s general manager analyzed the market situation in the second half of the year. In the second half of the year, the macroeconomic environment will remain stable. The demand for medium-heavy trucks in the second half of the year is expected to be around 430,000 vehicles, an increase of 8% over the second half of last year, and annual demand will reach 980,000 vehicles.
According to market demand and market performance in the first half of the year, in 2013, liberation company will lock in sales target of 179,000 units in the whole year, among which Changchun base sales target is 48,000 units in the second half of the year, and its share target is 11.2%, which is 1.9% higher than the first half year. The liberation marketing system will continue to actively respond to market changes, deepen the marketing of lines, strengthen the promotion of terminals, continue to build the core competitiveness of the liberation marketing system, quickly advance the liberation of the annual goals and the effective achievement of the 12th Five-Year Strategic Goals, and strive to obtain marketing work in the second half of the year. Greater achievement and breakthrough!
Xu Xianzhi, party secretary and deputy general manager of FAW Jiefang Automobile Co., Ltd. stated that on the basis of the introduction of 2013 J6P traction and J6P13L natural gas products, this year, the company will continue to provide dealers with 2013 J6P improved self-unloading, J6F light trucks, etc. Rich, more competitive and higher quality products strongly support the marketing system. At the same time, he hoped that the liberation dealers would strengthen product planning, strengthen terminal promotion, and expand derivative business as an important way to increase sales and share and expand profit margins.
At the meeting, Luoyang Shengyu Auto Trade Co., Ltd., an outstanding distributor of FAW Jiefang, shared their valuable experience and classic cases in marketing.
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