· Heavy truck market survey 2: The Pearl River Delta market is slightly better than the Yangtze River Delta

The heavy truck market in the Yangtze River Delta region has not risen, and has the heavy truck market in the Pearl River Delta region changed?
After the Yangtze River Delta region, Fangde.com immediately launched an investigation into the Pearl River Delta regional markets such as Guangzhou, Shenzhen, Dongguan and Shaoguan. Through the investigation, the reporter found that the heavy truck market in the Pearl River Delta region is slightly better than the Yangtze River Delta. The reason is that the unfavorable factors affecting the market in the region are less, and some favorable factors also play a certain role in promoting.
After a decline of about 30% in the first quarter, slightly better than the Yangtze River Delta asked a number of heavy truck dealers in the Pearl River Delta, the reporter found that the heavy truck market in the Pearl River Delta fell by about 30% in the first quarter, slightly better than the general decline of 40% in the Yangtze River Delta, but there are also Individual dealers said that the decline was higher than 30%, reaching about 40%.
“Compared with the same period of last year, Guangzhou’s market in the first quarter of this year has probably fallen by 30%.” Luo Zhenyong, deputy general manager of Guangzhou Shuanggao Automobile Trading Co., Ltd., an agent of heavy truck and Beiben, said that due to the bad market at the beginning of the year, the Spring Festival Later, almost no cars were sold in the first two months. “However, after March, I feel that the market is clearly starting to improve. The sales volume in March is almost the same as that of the same period last year. The market situation in April should be better.”
"The heavy truck market on our side is not very good. It is not very good in March. It is estimated that it will fall by 30% in the first quarter." He Lei, the agent of Jiefang and Universiade, sales manager of Shenzhen Xinhuan Automobile Co., Ltd. told Fang De Net reporters, in the first quarter of this year, only about 20 cars were sold in the store, but about 60 cars were sold in the same period last year.
However, the situation of the heavy truck market in Dongguan seems to be slightly better than that of Guangzhou and Shenzhen. “Dongguan heavy truck market declined little in the first quarter, which is about 20%.” Zhang Enci, sales manager of Dongguan Yongao Dongfeng Commercial Vehicle Co., Ltd., an agent of Dongfeng Commercial Vehicle, said.
In addition, Song Haitao, sales manager of Guangzhou Automobile, which is responsible for the entire Guangzhou region, said that from the feedback from the dealers, the entire heavy truck market in Guangzhou fell by about 30% in the first quarter, which is significantly worse than last year. "From the current point of view, the peak season phenomenon is basically not seen in March, and it is estimated that the situation will improve in the middle and late April."
However, the market situation far from the port area seems to be even worse. Guangdong Yuxin Industrial Investment Co., Ltd. (Ouman, Universiade agent), located in Shaoguan City, Guangdong Province, its sales manager Peng Guoshan said that sales in the first quarter were very bad, which is estimated to be down 40% from the same period last year. "The situation of Guangzhou dealers is better than that of us, because they rely on the port, mainly relying on selling tractors. Like us, we are squatting with Hunan, and it is an inland city. The heavy truck market is dominated by dump trucks and other engineering vehicles. Now that the infrastructure is low, the market will not be good."
The main reason for the decline in the supply of small goods due to infrastructure investment is why the Pearl River Delta heavy truck market will be slightly better than the Yangtze River Delta? And listen to the dealers how to say.
“Guangzhou and Shenzhen have a lot of terminals. Our main market is on tractors. Unlike the construction vehicle market, it is greatly affected by the reduction of infrastructure investment. Therefore, the overall market decline is small.” Guangzhou dealer Luo Zhenyong Said.
In other words, the reason why the heavy truck market in the Pearl River Delta is slightly better than the Yangtze River Delta is mainly because the market is dominated by tractors, which are less affected by infrastructure investment and less adverse factors in the market. This conclusion has also been recognized by Shenzhen dealers.
He Lei, who sold a heavy truck for 14 years, told reporters that in the port cities like Shenzhen, the entire heavy truck market is dominated by tractors. The annual tractor market has a capacity of about 1-2 million. The key to the market is the source of goods.
He Lei also revealed that "from this year, there are basically no new engineering vehicles on the market in Shenzhen. Since the first two years, the construction vehicles have implemented the new regulations of 'two cards and two certificates'. In the two years from 2013 to October, the number of new cars was nearly 10,000. Basic overdraft demand for construction vehicles over the past few years."
He Lei said that the domestic macro economy is not good, leading to a decline in manufacturing, which has caused a sharp decline in supply. "In recent years, many manufacturing-oriented cities like Shenzhen and Dongguan have experienced the phenomenon of many large-scale manufacturing enterprises moving abroad. Many enterprises have migrated to Southeast Asia due to the continuous increase in labor costs. In particular, Dongguan has gone. Many factories are now cold and clear. Moreover, the production volume of a large number of factories has also decreased. Like before the Spring Festival this year, many factories have been on vacation for more than half a month or a month."
Dongguan dealer Zhang Enci confirmed He Lei’s statement: “It is indeed that more and more factories have been withdrawn from Dongguan, and the supply of heavy trucks has been decreasing. Since the heavy truck market in Dongguan is dominated by tractors and trucks, the supply continues. After the reduction, this will lead to a decline in the heavy truck market."
In addition, a number of dealers said that since Guangzhou and many other Pearl River Delta regions have implemented the national four-emissions upgrade since around 2013, the market was less affected by the policy of the fourth year of last year, and it did not cause the consequences of overdraft this year.
The yellow label car policy has different effects or is favorable or unfavorable. Unlike the Yangtze River Delta situation, the heavy truck market in most areas of the Pearl River Delta is generally affected by the yellow label car policy this year, but the impact results are different, and in some areas, it is a positive factor. In some areas, it is a disadvantage.
It is understood that at the beginning of this year, the Guangzhou government issued the "Guangzhou City encourages the early retirement of yellow-label car rewards implementation plan" provisions, vehicles deregistered between December 15, 2014 and December 31, 2015, heavy trucks can enjoy the highest 30,000 yuan subsidy.
In this regard, Guangzhou dealer Luo Zhenyong said that affected by the yellow label car policy, Guangzhou heavy truck market should usher in a small peak season in April. “Guangzhou has been implementing the yellow-label vehicle since last year. However, the regulations were not strict at the time, and there was no subsidy policy. At that time, the update was not very strong. By this year, the management of the yellow-label vehicle was more stringent and a subsidy policy was introduced. Stimulate the market to update some vehicles."
What is completely different from Guangzhou is that Shenzhen has strictly implemented the elimination of yellow-label vehicles in advance, and market demand has been released in advance. "Because of the great efforts to eliminate the yellow-label car last year, the Shenzhen heavy-duty truck market has formed a small peak of vehicle renewal, and overdrafted many demand in this year's market. In this way, the market will not be better this year." Shenzhen Distribution Shang Helei said.
In addition, in addition to the implementation time, the specific measures adopted by the policy are different. The Dongguan heavy truck market in the same province is affected differently. The implementation of the “Dongguan Yellow Label Vehicle Early Stage Encourage and Encourage Implementation Plan (2014-2015)” implemented in Dongguan is implemented by a graded subsidy method. That is, before June 30, 2015, according to the first-stage subsidy standard, heavy trucks can enjoy a maximum subsidy of 30,000 yuan; from July 1, 2015 to December 31, 2015, according to the second-stage subsidy standard, heavy trucks can only enjoy The highest subsidy to 24,000 yuan.
In this case, Dongguan dealer Zhang Enci said that Dongguan's heavy-duty truck market will be good in the first half of the year. After April and May, the whole market should be better. “However, after the demand was stimulated in the first half of the year, the heavy truck market in Dongguan is expected to decline very badly in the second half of the year. From the perspective of the whole year, the market in Dongguan is still not good this year, and it is expected to fall by about 40% compared with last year. Therefore, the company requires the first half of the year. To complete the 80% sales task for the whole year, otherwise it will be very bad in the second half of the year."

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