Changes are brewing, and what are the key factors that lead to these changes? How will the response of the entire machine engineering company that is in charge of front-end assault? How will the relationship between zero and the whole change in the change?
Countermeasures
In the past decade, the engine industry is like the Chinese economy. It can be said that it has achieved great progress. It has achieved numerous breakthroughs in terms of industrial scale, technological innovation and independent brand building. If we look at the changes in the industry data of each engine company in the first half of the year from the perspective of an industry cycle as a whole, this should be a slight fluctuation in the cyclical nature of the industry.
A new round of scientific and technological revolutions and industrial changes are on the rise. The development of the engine industry is facing the “two-headed squeeze†of cost control and increasingly stringent environmental protection requirements of the host plants and users. In particular, today's revolutionary period in the construction machinery industry is undoubtedly a time to test the engine's innovation, manufacturing, and overall strength.
China National Heavy Duty Truck Man Technology MC07 Engine
The engine is an important core of the cost of construction machinery products and an important part of the industrial chain of construction machinery. A qualified "heart" will greatly extend the service life of construction machinery. Having experienced the roller coaster-type energy price baptism, construction machinery companies are aiming for the "core" that embodies energy-saving and emission-reduction in the face of future market demand. The issue of emission of exhaust pollutants from diesel engines for non-road mobile machinery has increasingly attracted the attention of the government. At present, the country vigorously advocates energy-saving emission reduction and promotes the development of a green economy. As a construction machinery industry closely related to the national macro-policy, “low-carbon†has become a development trend. With the increase in the number of large-scale engineering projects and the expansion of the scale, there is a tendency for large-scale development of construction machinery. The engine that is matched with it is also developing in terms of serialization, increase of stand-alone power, reduction of fuel consumption, and reduction of emissions and noise pollution.
In this reform, technology advancement is the core of the change. For factors that affect technological change, Zhang Zhiqian, president of Deutz International Trading Co., Ltd., said in an interview that “the improvement of fuel efficiency and emission standards is The technological advancement and important factors of the reform are promoted.†As the country’s requirements for the energy-saving and emission reduction of the engine industry become higher and higher, the formulation of rules is also more demanding. In the future, environmental protection regulations will inevitably become more stringent, which in turn will promote rapid changes in engine technology. Mr. Zhang Zhiqian said.
The contradiction between efficiency and environmental protection is becoming increasingly prominent. Whether it is from the initial product design or the energy saving in the future operation is the focus of the current users. For equipment suppliers, in face of increasingly fierce market competition, there is not only a high demand for technological innovation and product research and development, but also a new test of corporate attitudes and responsibilities. As a world-leading power equipment supplier, Deutz continues to develop advanced power products to meet and surpass the increasingly stringent engine exhaust emission and noise standards worldwide while improving fuel economy. Zhang Zhiqian said: “Dowitz has long been committed to working with Chinese partners to bring the most advanced environmental protection engines to the Chinese market and synchronize with the international market to provide the most advanced low-emission, environmentally-friendly products to our customers and to the majority of China. Tailor-made innovative, low-emission, high-efficiency solutions." In addition, DEUTZ has been actively exploring the application of clean fuels and the optimal combination of traditional energy and new energy. It is used in many fields such as natural gas products and hybrid power applications. forerunner.
Industry analysts believe that with the Chinese government's emphasis on energy conservation and environmental protection, engine emission standards will continue to upgrade. Shen Xiaomin of Shanghai Hino Engine Co., Ltd. expressed that “The engine technology of the fourth phase of the Hino headquarters non-road standard has matured, and the Chinese market can be introduced at any time if necessary.†Shen Xiaomin believes that for non-road engines, reliability is often It is the customer's first requirement. With its combination of superior reliability, extremely low fuel consumption and excellent power system integration technology, Shanghai Hino Engine strongly supports the domestic and international market strategies of China OEM customers.
“For workers to do good things, we must first sharpen their tools.†At present, China’s technological advantages in the engine gradually emerged, and the technical innovation of the independent brands represented by Xichai is not significantly different from the foreign engine. Li Qianyang, executive vice director of Wuxi Diesel Engine Plant Sales Co., Ltd., of Xiechai FAW Jiefang Automobile Co., Ltd. believes that the general recognition of the domestic diesel engine brand lies in the continuous improvement of the technical level. Therefore, technical difficulty is not the most prominent issue for the issue of environmental upgrading. In contrast, the rising economic costs brought about by technological upgrading are more likely to become the bottleneck in the next practical application. From the current analysis of the use of equipment, the engine's technological upgrading will lead to an increase in its selling price, and this part of the increase will not only affect the sales of enterprises, but will eventually be digested by users. However, for users, they not only have to adapt to new equipment that can meet the new emission standards, but also pay for rising prices. They will inevitably create resistance under double pressure and cause fluctuations in market demand, thus giving the promotion of environmental protection standards. Come resistance.
China National Heavy Duty Truck Man Technology MC11 Engine
China National Heavy Duty Truck Group Hangzhou Engine Co., Ltd. Sales Jian, deputy party secretary Stone is more optimistic, he believes, the upgrade engine emissions, the cost is increased, but there are or will be costs in other areas to compensate for the decline, the price definitely not the determining factor, but mainly depends on Whether product reliability has improved or not, in recent years, more and more engineering machine users began to pay attention to and choose more reliable and fuel-efficient engines when selecting products. In the field of construction machinery, CNHTC's main Steyr platform engine has transitioned to Mantech's engine, providing both the excellent quality of imported engines and the ease of service provided by domestic engines, especially on large-tonnage cranes. The product has great advantages.
The construction machinery industry is not a market that can easily profit. The decline in the market for many years has caused the OEMs to feel a burst of chill. The user's living conditions are also not optimistic. The operating rate is not enough. Under the unfavorable situation of rising wage costs, users need a device with high attendance and maintenance costs. A high reliability engine is undoubtedly the first choice for users in the current industry situation.
A new era of cooperation
In the past ten years or so, the construction machinery industry experienced a period of high-speed growth. The entire equipment manufacturing industry chain is based on the high growth of the main engine manufacturers, and is driven by the speed and scale. “In the past, we took the entire plant as the core and did not attach importance to the suppliers’ voices and appeals. As the market slowed down and the competition intensified, the contradiction between suppliers and the whole plant gradually intensified. The suppliers complained about low prices. The design changes are too frequent and the plans are inaccurate. The host company also blames the suppliers for their difficulties in reducing costs, poor quality, and slow response. These problems are not limited to Chinese brands, but also to joint venture brands,†an industry professional pointed out.
In fact, with the slowdown in the growth rate of construction machinery, OEMs have begun to shift from the pursuit of speed and scale to the pursuit of technology and quality. Nowadays, more and more OEMs require that suppliers have the ability to develop with them simultaneously. Hino's engines have long been recognized by users as reliable, durable and fuel-efficient. Shanghai Hino has taken root in China since October 2003 and has been carrying out technical improvements and improvements aimed at the needs of Chinese users. “For example, for the issue of diesel oil selected by Chinese users, the Hino Engine has been specially equipped with a filtration system,†explained Shen Xiaomin. After years of continuous improvement and improvement, Shanghai Hino Engine has become one of the most important power suppliers in the construction machinery industry due to its combination of superior reliability, extremely low fuel consumption, and excellent power system integration technology. The Chinese excavator market has great expectations. At present, Shanghai Hino has begun to contact with SANY, Shanhe Intelligence, and Riestek mainframe manufacturers, first cutting into the medium-sized digging machine engine market of 20 to 25 tons, and then will usher in even greater opportunities.
As a global leading engine manufacturer, Kubota is committed to providing customers with power solutions that meet their needs. Kuzuhiko Xiaoli, general manager of Kubota Engine (Shanghai) Co., Ltd., expressed that "In order to fully meet the needs of our customers, Kubota has invested all its resources in addition to building a strong partnership with OEMs to improve the integration of engines with the customer's mainframe. It will focus on training personnel so that they can not only be qualified for production jobs, but also create the best quality engines and have all aspects of capabilities. They can provide customers with professional engineering knowledge, applied technology, and support for sales, marketing and maintenance."
Deutz, on the other hand, optimizes the engine according to different application requirements and develops terminal machines together with OEM manufacturers. For example, some operating conditions are more concerned with fuel consumption performance. Deutz engines will optimize fuel consumption for different engine speed ranges depending on the specific requirements of the operating conditions. This is usually referred to as application area allocation. Deutz understands the needs of OEMs and even end-users through communication with customers and develops deeply optimized and categorized engine products.
"Famous mainframe manufacturers use Deutz engines, especially on excavators and loaders." Prior to mass production, these OEMs will send new machines that meet the company's requirements to the harsh end markets. Verification work. There are some unexpected phenomena when the machine runs at the scene. Deutz conducts the follow-up verification process with OEM manufacturers. It analyzes the problems that arise and continuously refines the products. After a long period of verification work, it will ensure that no problems will occur after the machines are put into the market in large quantities.
Zhang Zhiqian introduced that on construction machinery, such as concrete motor vehicles, Sany, Reconnection, and XCMG, are engines of Deutz original and joint venture factories in China. In the entire road machinery, roller, or paver, Deutz used more. This piece of excavator, including Volvo and Shandong Lingong two, related to the full range of Deutz engine. Deutz’s overseas business development is equally eye-catching. Basically all non-road machinery, including excavators, loaders, aerial work platforms, forklifts, agricultural machinery, overseas, especially in the United States, Europe, Deutz performed very well.
Shi Guojian also stated that in the supporting system of XCMG's truck cranes, DHC Man Motors occupies an important position. In July 2016, Sinotruk and Xugong signed a strategic cooperation agreement in Xuzhou, formally establishing their strategic partnership status. The importance of this strategic cooperation to both parties is self-evident. At the signing ceremony, Chairman Xu Min of XCMG once stated: "The development of XCMG is supported by CNHTC, and CNHTC is on the road to product promotion. "In fact, the cooperation between the two companies can be traced back to 30 years ago. As the pillar business of Xugong Group, the crane has always participated. From the first generation X6130 engine of Heavy Duty Truck, to the Steyr platform engine, in 2012, the Mantech engine was officially equipped with a 80-ton crane from XCMG. This strategic cooperation covers Xugong’s full range of crane products, ranging from 20 tons to 220 tons. After the test, the technical indicators of the Mantech engine are no less than those of other imported brands, which can save operating costs for users in terms of product reliability and fuel economy. In terms of oil change intervals, the MAN engine has also set a new height in the industry. The MC11 engine can achieve a 1200-hour oil change cycle. As Wang Min said: After Sinotruk and XCMG complement each other and establish a strong, strong, long-term and stable strategic cooperative relationship, they can achieve greater sharing of resources and contribute to both future product upgrades and market expansion. Brand promotion.
Today, the merger and reorganization of enterprises has become increasingly fierce, and the combination of the engine company and the main engine plant has brought new ideas to China's construction machinery. In the constant exploration, Chinese enterprises that are full of vitality and exploration spirit may come out of a unique path and truly realize the prosperity of the equipment manufacturing industry.
Change of "smartness"
At present, China has introduced a number of industrial development strategies, such as "Internet +", China Made 2025 and so on. In essence, these strategies lie in the development of integration between industries. In this process, technological innovation and institutional innovation are the only way to break the barrier of industrial integration.
The development of construction machinery to today, especially in the era of “Internet+â€, is one of the core capabilities of innovation. The accelerated integration of manufacturing and the Internet has become a major trend in the new round of scientific and technological revolutions and industrial changes. Li Qianyang believes that in the future, "smart manufacturing will become a key area for industrial transformation and upgrading. Promoting smart manufacturing is the only way for global industrial development, and is also the main direction for China's manufacturing transformation and upgrading; building intelligent factories is to accelerate the traditional "Made in China" toward " The actual needs of China's “Zhizhi†is also the only way for China to become stronger and stronger. In 2012, Xichai invested to build a heavy-duty vehicle engine production base, which can realize rapid product change; assembly line uses KUKA, ABB robots, high general purpose Automated equipment such as sex test benches are automated, and these equipments are sufficient to ensure that the accuracy, reliability and production consistency of the products can reach the international advanced level. It is this intelligent factory that has produced awesome heavyweights. Engine Products With its superior fuel economy, safety, reliability, and dynamic advantages, Xichai Aowei series products have won a new round of industry "shuffle" and won the "2017 Chinese truck users Reliance on fuel-saving heavy engines, and many other hall-level honors.
In fact, in recent years, as China’s economy continues to grow at a rapid rate, various industrial companies have achieved rapid development. With the continuous expansion of the company’s scale, the number of machines and equipment that follows it has increased dramatically, the number of workers has increased rapidly, and labor has increased. The rapid increase in costs, the increasing shortage of labor resources, and the constant increase in user demand for product quality have become real issues that need to be resolved by various companies. “Mechanized and automated production has become an irreversible trend for industrial companies, and 'machine substitution' has become imperative.†Shi Guojian believes that through the intelligent transformation of manufacturing equipment, process flow and auxiliary production systems, and with enterprises The integration of management information systems can effectively increase production efficiency, reduce labor costs, improve product quality, and enhance the company's overall competitiveness.
Innovation is the constant driving force for economic development. It is of great significance to the transformation and upgrading of industries under the new normal. With the gradual saturation of the construction machinery market, users have higher and higher requirements for construction machinery. From the quality of products to design, from production to after-sales, users will put forward higher requirements. Affected by this, the construction machinery main engine plant has also put forward higher requirements for the accessories companies, especially in the form of vigorously advocating "smart manufacturing" in the country, the engine companies are gradually developing towards the high end, in order to comply with the realization of "Made in China 2025" Efforts have been made.
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