At the Guangzhou Auto Show in 2013, Nanjing Iveco was the only exhibitor to showcase technological innovation and manufacturing capabilities with a light commercial vehicle product portfolio. This was different from the mixed expression of JAC and Dongfeng's ride-and-use commercial display. Since last year's release of the domestic high-end light truck "beyond", this time, Nanjing Iveco has launched the "Shangjun X300", which aims to position users in the mid-to-high end market, is well-equipped and has a more affordable price, and delivers on-the-spot old users. China Trucking Network learned from relevant leaders of Nanjing Iveco Market: In the first 10 months of 2013, Nanjing Iveco's total sales increased by 12% year-on-year, of which Yuejin's brand increased by 17.3% year-on-year, representing China's light truck independent innovation image and 55 years of development history. The Yuejin light truck series, while introducing, digesting, absorbing and reinventing the world's newest commercial vehicle technology, is also constantly strengthening the shaping and continuous rejuvenation of its own brand value.
Independent innovation leap forward brand quickly
As a Chinese light truck brand, the Yuejin brand has not only changed the situation in which the Chinese auto industry was once “losing light and weigh less†but also continuously challenged itself and introduced new products. This has resulted in more than 1.8 million light truck users in China. With extensive support, the leap forward brand in the development process of 55 years has undergone tremendous changes. Since the end of 1995, Nanjing Automobile and Iveco have established a joint venture. By 2006, Nanjing Iveco Automobile Co., Ltd. and Yuejin Automobile Co., Ltd. have joined forces, and on December 26, 2007, SAIC and Yuejin have cooperated in a full-scale cooperation model. Under the support of both Iveco and SAIC Group's two major shareholders, Nanjing Iveco has developed through the "combination of introduction and independent innovation" model, and continuously absorbed and absorbed the advanced design and construction concept of commercial vehicles in Europe. Re-innovation and development strategies have effectively promoted the rejuvenation and value reconstruction of the “Yuejin†brand image.
The leap forward "Shangjun X300" launched at the 2013 Guangzhou Auto Show is a new product created by Nanjing Iveco under the technical support of SAIC, and thus the connotation of the leap forward "Shangjun" has been given the higher mission requirement of "Sailor Benz". . This is Nanjing Iveco, based on the sharing of the latest technology platform, a strategic new product elaborated for high-end users. "Shangjun X300" has the same performance as the mainstream mid-to-high-end light trucks in terms of appearance, internal power, and safety performance, but it has more favorable prices of 66.66-.699 million. This is the need of Nanjing Iveco to meet the competition needs of the market. The main push of a cost-effective light truck products.
At the Guangzhou Auto Show, besides the launch of the "Zhongjun X300", it also exhibited the "Beyond C500 Light Truck" with the European origin that was listed in 2013. Nanjing Iveco relevant personage introduces: "The car that surpasses C500 will be listed in next year, C300, C100 has already put on the market, in the first year that the new product is introduced into the market, obtain the batch ordering of fast logistics transportation enterprise such as Haier, Hongtu Sanshi. With investment beyond the full range of models, there will be even better performance in the high-end market next year."
From the products launched by Nanjing Iveco in recent years, Yuejin brand light trucks continuously innovate in products. Going beyond light trucks is a higher upgrade to the Yuejin brand. From 2013, the performance of light trucks in the “Dongchuan Mudstone International Off-road Challenge†and “China’s Off-Road Off-Road†is enough to prove the high quality and high reliability of Nanjing Iveco's vehicles; from the market reaction, Nanjing Iveco has continuously launched new light trucks. , Become an inevitable choice for the old Yuejin users to upgrade.
Adhere to quality and efficiency road development market
Nanjing Iveco launched two new cars in one year, the "Beyond" and "Shangjun" series models. Each car has a different market position, but compared with the market's mainstream light truck, its cost performance, reliability and fuel economy are more prominent. In this regard, Nanjing Iveco sales company related persons said: "Nanjing Iveco in line with the market as the center to strengthen the regional market segmentation of the competitive situation and the target consumer group demand research, through the further sinking channels and optimize the layout, to strengthen the Customer-oriented strategic basis for the light truck market competition.At the same time, Nanweike always adheres to the path of quality and efficiency.Since the South Cooperation, the enterprises have integrated resource advantages, continuously improved product quality, reduced operating costs, and laid a boost for sales. solid foundation."
Indeed, the Yuejin light truck with a history of 55 years has also been attracting leaps and bounds with its excellent quality. When the China Truck Network reporter visited the Hebei market, it was discovered that many old light truck users had not only improved the exterior design, comfort, configuration, and fuel consumption of the new products introduced by Yuejin in recent years, but also the quality and reliability of the vehicles. Do the best. A light-card user once said to reporters: "I am optimistic about Nanjing Iveco's beyond light trucks, knowing that Iveco's advanced technology has been applied, and Leaping is the earliest light truck in China. I feel that the car should be good, and that the car will be changed later. Beyond."
Not only that, in response to the demand for the fourth standard of light diesel vehicles, Nanjing Iveco IV products are also very mature. Since 2009, Nanjing Iveco and AVL have jointly developed the SOFIM8140 series IV engine and the post-processing technology solution of DOC+POC/DPF. The new technology allows the engine to have a higher fuel injection pressure, better atomization of diesel fuel, and more energy-efficient, environmentally friendly fuel economy and emissions. The fuel consumption is reduced by 10% year-on-year without sacrificing power performance. .
Nanjing Iveco adheres to market demand, research and development of new products, and enhances the service of terminals to lead the healthy development of the industry. This is in line with China’s economic construction, which insists on high efficiency, energy conservation, environmental protection, and sustainable development. Over the years, Yuejin has strengthened its self-improvement with solid technology and experience. Nanjing Iveco's light truck products are also moving from China to the international market. It is reported that the first batch of 45 high-end light trucks have surpassed the Chilean market and believe that they will continue to strengthen their autonomy. With brand innovation, Nanjing Iveco will provide more models for the development of domestic light commercial vehicle industry.
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