“The construction of the service center image store is just a beginning. What's more important is the practice of service concept. We must allow customers to move from trust to sentiment to dependence and trust.†General Manager, FAW Liberation Engine Division (hereinafter referred to as "engine business department") The assistant Zhang Zhenfeng recently described the objective of “To serve as a company’s unique competitive advantage and become a trump card in the market†at the “Fine Core Services Promotion Conference of the First FAW Jiexi Chai Inner Mongolia Service Centerâ€.
Remarked by Zhang Zhenfeng, Assistant General Manager of FAW Jiefang Engine Division
In addition to the high-quality engine, mention of the "core core service" brand that was first introduced in the industry in 2013 was mentioned by the FAW Jiefang Xichai. In the past five years, FAW Jiefang Xichai has been praised by the market for its improvement in customer satisfaction and its commitment to “zero defects in products and zero complaints from customersâ€. In October 2017, under the planning of the China FAW and Liberation Business Headquarters, the former FAW Jiefang Automobile Co., Ltd. Wuxi Diesel Engine Factory, Deutz FAW (Dalian) Diesel Engine Co., Ltd., FAW Wuxi Oil Pump Meander Research Institute, and Wuxi Dahao Power Co., Ltd. The company and the FAW-CV Research Institute of Engine Development have established and established the Engine Division. Through this reform, the engine department's service system has accelerated integration, service support has been significantly enhanced, and the service team has continued to grow. In the future, it will surely provide users with more efficient and accurate services.
At the conference, Li Qianyang, Minister of Marketing Service Department of Engine Business Division, Zhang Baodong, General Manager of the Liberation Liberation Qingdao Inner Mongolia Representative Office, and other leaders respectively analyzed the status of the “Core Care Service†brand and planned the future service development.
As a partner of Inner Mongolia Service Center, Mr. Li Yuzhu, General Manager of Liangyuan Shandong Yueyang Vehicle Co., Ltd. of Wuyuan County also made a wonderful speech. He said that the completion of the service center will lead the company’s maintenance service business into modern management and professional management. The new phase of industrial upgrading with a focus on quality and brand image will enable users to feel the advantages of high-end products and enjoy the service experience.
It is understood that by the end of 2017, the Engine Division has built 15 service centers in Jiangsu, Henan and Shandong, and plans to build 6 in 2018. Inner Mongolia is the first stop this year, and during the 13th five-year period, it will complete the nationwide The construction of 30 service centers will bring more efficient, more accurate, more human, higher quality and more connected service experience to users.
FAW Jiexie Chai Inner Mongolia Service Center Core Service Brand Promotion Meeting Held in Wuyuan County
The “Core Care Service†brand is an important part of the engine building of the engine business division. It starts from various aspects such as service skills, prices, accessories and service timelines, and carries out all-dimensional upgrades. It strives for brand value with “superb, lean and sincereâ€. Point, refine the brand content implementation terminal. Superb is through the development of a series of service skills training, the establishment of a professional training system, and strengthening the service team; Lean is reflected in the analysis of service events to deepen the service improvement, including from the user to start the repair to the repair process, and then to complete the service out of the repair The entire process of the station is analyzed to improve services, improve user satisfaction, and provide lean management of the service. Sincerely, it is performed through the data information of the service system to verify the authenticity and correctness of the service station, and to impress users with sincere service. Customized and personalized services tailored to different user needs reflect the sincerity and meticulousness of the engine division's service users, and ultimately enhance the brand terminal reputation.
In recent years, the Engine Division has increased its investment in service resources, adhered to capacity enhancement as the main line, supported the service network platform, and integrated it into the Internet+ to create a digital and intelligent service platform to continuously improve service response speed and further develop services. The activities of the Japanese and meticulous heroes in appraisal and other activities have made the brand recognition of “reliable core service†far ahead in the engine industry.
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