Hardship is not an abyss, but a ladder.
After 50 years of Dongfeng, I have a deep understanding of this sentence. Those glory and hardships that have passed away in time are like the ten-dimensional sloping and sloping, carved in the hearts of Dongfeng people.
The powertrain is one of the gullies. With the engine and gearbox coming back together to establish a powertrain factory in 2018 and the powertrain business unit in 2019, Dongfeng’s powertrain business ushered in the “Longqing†era.
On November 1, 2019, Dongfeng Commercial Vehicle officially released its own power brand at the Wuhan Auto Show - Long Qing!
Everything stems from the release of the reliable Dongfeng commercial vehicle Longyue Powertrain brand
How does Longqing, the transformation business unit, mobilize Dongfeng
From the director of Dongfeng Commercial Vehicle Powertrain Factory to the general manager of Powertrain Division, Yang Peng said that the bigger change comes from the function: "Under the factory system, cost is the focus, investment Resources and production can be completed; under the business system, profits are the focus, and business and value chains need to be expanded."
According to the company's five-year plan, by 2023, the powertrain should become an important pillar of the three profit pillars of Dongfeng Commercial Vehicles. “The first pillar is the profit of the whole vehicle, which is the traditional business model and profit model; the second is the post-market, which promotes the transformation of the company from manufacturing to business-oriented enterprises; the third is the powertrain, which takes up One-third of the company's total profit.†Yang Peng said that the profit target of 1.7 billion yuan should be achieved by the output of 120,000 engines and transmissions. “The output in 2018 is 60,000 engines and gearbox 7 Ten thousand, to achieve profit targets, the output should be doubled."
Everything stems from the release of the reliable Dongfeng commercial vehicle Longyue Powertrain brand
To achieve the goal, we need to reduce the cost of physical goods and enrich the value-added varieties. Among them, the engine internalization rate will increase from 43% in 2018 to 68% in 2023, and the internal gearboxing rate will increase from 41% in 2018 to 57% in 2023. In terms of value-added products, the tasks are completed by 11 and 13-liter engines and AMT, which have higher profits and more contributions. At the same time, the Powertrain Division will also enhance competitiveness through an integrated strategy.
Take product integration as an example, and expand the new energy field while integrating engines and gearboxes. At present, the powertrain division is doing hybrid solutions and products. For example, the 11-liter engine is matched with a 60-kilowatt motor and reaches an output of nearly 13-liter. This aspect allows the engine to be in a better-emission economic zone. In the start, rapid acceleration conditions to achieve power supplement. In the future, the Powertrain Division will also upgrade its energy recovery and management.
Everything stems from the release of the reliable Dongfeng commercial vehicle Longyue Powertrain brand
In addition to the just-needed increase in profits, the business unit system also brings management challenges, which are mainly divided into quality control, system construction and brand grooming. In terms of quality control, on the basis of better quality control of the old engine factory, zero tolerance of quality problems is achieved; in the system construction, the R&D system, procurement system and marketing service system need to be rebuilt.
The most obvious change comes from the brand. "A long time ago, Dongfeng commercial vehicle engine brand was Fengshen, as the brand's uniqueness and identification is not strong." Yang Peng pointed out that this year, the company clearly, in the commercial vehicle independent powertrain brand, "re-centered around Longqing Coming out, it will be officially released in the second half of the year."
Engine: Starting from the home of millions
In July of this year, Dongfeng Commercial Vehicle's new generation of heavy-duty national six diesel engine DDi13 process was successfully ignited to meet the national maximum emission regulations. This exciting moment took only nine months to prepare for production. However, in the view of Zhang Hongyu, the powertrain division, “the inseparable efforts of the power chain’s full value chain are inseparable from the seniors. s hard work".
There is no way to go, every step counts. In 1969, the first generation of the main engine model EQ6100, which was born in the old engine factory, supported the entrepreneurship and development of Dongfeng. In 1988, the old engine factory reached a huge scale of more than 8,000 employees. Due to business development needs, the gearbox was driven from the engine. Factory division; In 1993, the annual sales volume of EQ6100 series products exceeded 130,000 units, which made the Dongfeng gain the first well-known trademark of the Chinese automobile industry. Therefore, the old engine factory is called “the hometown of millions of powerâ€.
Dongfeng commercial vehicle Longqing DDi13 engine
However, there are also hidden concerns in the glory, the EQ6100 gasoline engine with a displacement of more than 6 liters is a special existence. “Europe and the United States have long realized the dieselization of trucks. The large-displacement gasoline engines like the EQ6100 are used on trucks. There are very few in the world.†Yang Peng recalled that the old engine factory at that time did not have diesel products. In 1996, Dongfeng Cummins Engine Co., Ltd. established and developed heavy-duty diesel engines. The status of the old engine factory was very slim. "The company's senior management once considered whether to shut it down." Because of the single product, the old engine factory entered the trough, the most difficult, once relied on Pay a white bar to pay.
The value of a factory exists is the value of contribution. With the launch of the EQ6102D diesel engine, the launch of the EQ491 EFI machine, and the introduction of the dCi11, the engine plant gradually recovered its physical fitness and returned to the track. In 2006, with the listing of Dongfeng Tianlong, the engine factory became an engine factory integrating light, medium and heavy-duty engines and gasoline and diesel engines. In the same year, the dCi11 high-pressure common rail engine, which represents the most advanced technology in the world, went on the market and won many awards and became a star product. In 2008, the medium-sized strategic product EQ4H was launched. In 2013, the first engine DDi75 of the DDi series was officially put into the market and mass production.
Dongfeng commercial vehicle Longqing DDi75 engine
In the face of the upcoming National Sixth era, the Powertrain Division has already made plans. “The main focus is on three platforms, including higher emission levels in the future, and based on these three platforms.†Yang Peng told reporters that the first is DDi50/75, with a displacement of 5/7.5 liters and a power of 160-350 hp. Second, DDi11, displacement 11 liters, 400-465 horsepower; third, DDi13, displacement 13 liters, power 480-560 horsepower.
Gearbox: See the world in the country
Like the engine, Dongfeng's gearbox business has experienced ups and downs. At the beginning of the construction, Dongfeng Gearbox Factory was the largest in Asia, with the demand for products in short supply and the quality as the industry benchmark. Customers often queued with cash to buy, and there was a wave of buying gearboxes with a price increase of 500 yuan. In 2000, A148, A164, and the 8-speed and 5-speed gearbox independently developed by Dongfeng in 2003 were put into the market, and they were awarded the top ten satisfied brands of Chinese consumers in the same year.
Dongfeng commercial vehicle Longqing DA14 gearbox
However, after 2000, the domestic transportation industry developed to a high-speed and heavy-duty development. Dongfeng took a detour in the gearbox multi-blocking. Although it also launched products to the market, it did not receive large-scale recognition, lost development opportunities and fell into operational difficulties. The eight-year trough of employees leaving the company in batches.
Until the mass production of the heavy-duty 14-speed gearbox DT1420 independently developed by Dongfeng, the gearbox factory turned around. In addition, Dongfeng and Volvo joint venture, the introduction of Volvo heavy-duty 14-speed gearbox, with nearly three years of accumulated experience and formation of word of mouth, DT1420/1422/1425/1428 from the year of 2017 to achieve sales of 5,000 units, 2018 sales of 15,000 units It is expected to reach 30,000 units this year and 50,000 units next year.
While the product wins the market, the change in mechanism also brings opportunities to the gearbox. In 2018, the engine and gearbox, which have been separated for nearly 30 years, are integrated. The gearbox workshop of the new factory can produce domestic first-class heavy-duty gearbox (DT1420/1422/1425) and AMT, and its manufacturing capacity has reached world-class level. It depends on the most advanced heavy-duty gearbox factory, which does not need to go abroad, and can be seen in the Dongfeng Powertrain Division.
Dongfeng commercial vehicle Longqing DA14 gearbox
"At present, the powertrain division's gearbox products can be divided into two categories, one is the medium-sized 6-stop products (currently the annual sales volume is 2-3 million units, and the export sales account for nearly half). We are doing competitiveness improvement and Maintenance; the other is the heavy-duty 14-speed series. We plan to stop the 14-box box developed by ourselves and put it into the new DT1420/1422/1425/1428 series, which will keep the production capacity and supplier management highly consistent. With the increase in heavy-duty 14-speed sales, the internalization rate has exceeded 50% in recent months.†Yang Peng said that in addition to the manual transmission, Dongfeng has launched heavy-duty AMT to the market this year, and currently delivers more than 200 units. The feedback is very good. "In the next 5 years, according to the needs of the whole vehicle, the gearbox will form a 6S/8S/14S/AMT product matrix, and strive to increase the sales of AMT and matching hydraulic retarder gearboxes and increase operating profit."
Today, in the Dongfeng Powertrain Division, the engine covers 4-13 liters and 140-580 horsepower. The gearbox covers the DT series manual and AMT product platforms. With "Dragon" as the "Qing", a "golden power chain" belonging to the Dongfeng system is taking shape.
Reading volume: Source: Chinese network of truck: Hayama
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