The heavy industry market is surging, and Dongfeng Heavy Industries, represented by Dongfeng Hercules, is trusted by users. Dongfeng Heavy Industry Co., Ltd. Dongfeng Heavy Industry Co., Ltd. has grown into the main force of the regional market in the Dongfeng main market, Liyang.
War situation: the warlords and Dongfeng <br> <br> steady pace and with the full implementation eastern coastal industrial transfer to speed up the national strategy of central China, today once again highlighted the strategic position of Xiangyang. The first provincial sub-central city and the “landscape city in the hinterland of China†established by Fuyang, the new China, are showing great vitality.
Talking about Fuyang, in addition to the pit mining, waste transportation, sand loading and unloading and mixing market, there are new opportunities and challenges: positioning according to the new government affairs center, financial service center, cultural center, high-end manufacturing and service center in Fuyang. The new city of Tojin, which will be built, will build a new level of internationalization and take on the role of radiation in the regional center cities. Taking this as a starting point, large-scale land acquisition and demolition and a series of large-scale infrastructure construction are being carried out in an orderly manner.
Heavy-duty engineering vehicle Dongfeng Hercules has brought efficiency and reliability to users in the Puyang market. Before 2011, heavy industry markets such as pit mining, waste transportation, sand loading and unloading, and agitation in Fuyang were shared by Zhulu Haoqiang. Hubei Xingrongya Automobile Sales Co., Ltd. (hereinafter referred to as “Xingrongyaâ€) is located in Xiangyang High-tech Zone. It takes the opportunity of marketing the entire product line and builds opportunities for the construction of Dongjin New City. It uses “smart marketing†for the Shenyang Heavy Industry Market. The user offers value for enjoyment.
Tactics: service-based, win <br> <br> marketing program, in fact, sell the program. Xingrong Ya, general manager of Li Qingshan knows the road to marketing. He said that in Xingrongya, the terminal will be the mainstay. According to the well-deserved loan elimination and financing plan, customers can only take a down payment and they can take the car away. From licensing to transfer, from annual review to maintenance, from insurance to claims, and all the troubles of dealing with vehicle management departments, insurance companies, financial institutions, and running procedures, Xingrong Ya can do it. This kind of "integrated and comprehensive service" is exactly the advantage and competitiveness of Xingrongya.
"To buy a car from us, the user has no worries. The logistics company is affiliated with, and the supply of goods is stable and the resources are rolling. In addition to driving safely, you don't have to worry about it!" When he said this, Li Qingshan seemed very certain.
While embodying the advantages of these programs, good service is the premise and foundation.
One is to choose a good product for the user. Insist on selling the right product to the right user. For example, in Wushan Mine, in 2012 Xingrongya started heavy industry, single-bridge vehicles were launched, and a 30-ton 6×4 experience car was won, winning the users’ willingness. For Wushan pit market, with the deepening of mining, improvement of road conditions, recommended cost-effective products, all for the sake of users.
The second is to do a good job for users. Set up a quick fix shop to ensure that terminal services are in place. For key customers, such as the Wushan pit is a large customer with hundreds of cars, Xing Rong Ya also built the quick repair shop into the mine pit, and sent 3 people to stay in the service point, so that they can follow the report to follow suit.
At present, Xingrongya establishes 3 4S stores and 7 service outlets in Fuyang, and establishes core service stations in Zaoyang. In Gucheng, the service vehicle tracking service and the rescue vehicle with accessories are on call, and the information is heard and the general problem is solved on the spot. Follow-up, Gucheng will also establish a quick repair shop. The service has covered the whole territory of Xiangyang.
The third is to do a good job for the user. Intervened from the early days. Take Gucheng Iron Pit as an example. Although it is not yet produced, Xing Rong Ya has been tracking for three years. As a major customer of the industry, it has repeatedly communicated and developed and formulated transportation plans. Finally, the customer will finalize the car purchase plan.
In addition, we also strive to maintain the industry's customers. The Fuyang people worked on 30 waste muck trucks in Wuhan, exempted from tax declarations for certain competing products, actively mediated and coordinated with the residue truck company, and safeguarded the interests of industry customers. According to customer requirements, Xingrongya also completed the conversion of more than 1,800 tank cars.
Actually for the sake of users, sincerely moved users. In November 2011, Zhao Zong, a villager with more than 20 years of driving experience, bought a K2 car (assembled a single-axle car) and was injured after the crash. Xing Rongya’s marketing staff visited the factory to help customers analyze the causes and insisted on regular visits. Zhao Yong was deeply touched. That year, he drove around sixty-seven Dongfeng Hercules around the village. In the past two years, under his recommendation, he bought 40 or 50 Dongfeng Hercules every year from Xingrongya. Up to now, the buyer he recommended bought a total of 145 cars.
Li Qingshan revealed that in the next step, Xingrongya will integrate logistics and use the vehicles in a unified manner. At the same time, seize the opportunity for vehicle updates and tap market demand. For the purpose of building roads and houses, there are 18 mixing stations in Liyang, calculated according to the number of vehicles used by each station, 20-30 vehicles, and the mixers will be traded for new ones, containing 360-540 commercial vehicles for mixing trucks; large-scale construction machinery, initially The establishment of the equipment, the car to be installed, the implementation of packaging operations, to the update season, to better provide users with more intimate service.
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