The application advantages of the entrance and exit control solution in smart cities are mainly reflected in several aspects: polymorphism of technical forms, diversification of product forms, and low comprehensive cost of expansion and operation.
First, the application advantages of entrance and exit control in smart cities
1. The technical form is polymorphic. The technical entry and exit control solution can introduce new technologies such as traditional control technology and biometric technology (face recognition, vehicle recognition, fingerprint, iris), Internet of Things sensor technology, video structuring technology, thermal imaging sensing technology, artificial intelligence, etc. Products are combined to form a polymorphic technical approach.
2. Diversification of product forms. The entrance and exit control solution can provide a variety of products such as access control, gates, screen doors, ground locks, door locks, guide rails and other products in various market segments, with a high degree of customization, relying on Internet + services. APP application can better combine single product units with smart communities, smart parking, smart emergency, smart transportation and other smart city scenarios and solutions to form a more flat application, directly to the needs of users.
3. The comprehensive cost of expansion and operation is low. This advantage stems from the large number of facilities and equipment controlled by the entrance and exit, and the low cost. The expansion and operation costs can be reduced based on various common parts and custom loose coupling characteristics. Take the access gate system as an example: With the IP application of video and access control, integration has become easier, and more and more distributors and system integrators pay close attention to the development of this market. In different entrance and exit scenarios, different types of channel equipment are required, and access control channel gates can be seen everywhere. It can be said that as long as there is a need to control the flow of people into and out of the place, there is a place for the passage of goods, and the use of access control gates can be described as very extensive.
Second, the entrance and exit control problems in the application of smart cities
Although the entrance and exit control system is widely used and the technology is mature, there are also many difficult problems.
1. The risk of rising costs. Import and export control applications are more dependent on the cost of raw materials for equipment manufacturing. In 2017, the rising price of metal raw materials led to higher industry costs. The cost of metal and processing materials in the entrance and exit control equipment accounts for 50% of the direct material cost, while the cost of metal and processing materials for end products such as folding doors, guard posts, gates, and ground locks accounts for up to 80% of the direct material cost. Import and export products are highly sensitive to raw material prices. During the period of rapid economic development, the price of raw materials, especially metal raw materials, has risen at a higher rate than economic growth. Under the new normal, although the growth rate is slowing down, the price increase of technical raw materials is still a trend in the long run. If the product characteristics of metal materials are not changed, the rising cost of raw materials will cause the cost of import and export control products to rise directly, and the products will be compressed. Profit margins.
2. Whether the high-tech performance of the product can be transformed into a good user experience is another risk in the import and export control industry. New technologies such as “high-tech, high intelligence, and Internet†will continue to be integrated into the security field. The same is true for import and export control products. The fashionable technology performances such as “Internet of Things, intelligent identification, and third-party payment†are the future development directions of products. Whether these new technology performances can be effectively implemented and bring a good experience to users is the key to product performance being recognized by the market. At present, the implementation environment of the entrance and exit control products is not perfect, and it relies more on manual operation and maintenance. The high-tech products put forward higher requirements for the quality and education level of the on-site operators. At present, the actual quality and education level of the entrance and exit control personnel engaged in property and security are unable to meet the requirements, and the gap is large, which is exerted on the actual performance of the products. Formed a hindrance.
3. Competition in the industry is becoming increasingly fierce. At this stage, the concentration of the entrance and exit control industry is relatively low, and there is not yet enough competition to form a large living space. Therefore, barriers to entry across the industry are low, and high growth and low thresholds will attract more potential entrants to compete. As the technological content of the industry continues to increase, many emerging scientific and technological achievements are rapidly applied to the product design field, forming a label for the high-tech industry. The state and local governments will also increase policy support and financial support for new import and export enterprises. Coupled with more flexible and broad financing channels, new enterprises will be more likely to obtain funds to develop high-end products, and traditional products will face the extreme situation of rapid upgrading or forced elimination, thus determining that the competition in the import and export control industry will become increasingly fierce.
4. Asset investment risk. The import and export control industry is affected by the national fixed asset investment and is sensitive to policies such as infrastructure construction, industrial and commercial industries, and residential real estate investment. Under the “new normal†economic background, investment will no longer be the main driving force for economic growth, while capital is moving away from this market. In the extremely hot smart parking sector in 2014 and 2015, it was extremely deserted in 2016 and 2017. More and more information shows that the real lifeline of Internet + parking lies in the competition for offline resources. In fact, this market is already killing the fierce Red Sea. From the first half of 2017 report of Anjubao, the net profit of the company's returning to the mother fell sharply, mainly due to the company's vigorous promotion of mobile Internet projects and urban cloud parking networking projects, resulting in continuous increase in sales and management costs. At present, the capital's concern about smart parking projects is mainly because the business needs a lot of sustained capital injection, and smart parking has not formed a clear profit model. The core of the smart parking business is the parking lot resources, but the ownership of these resources in the country is complex.
5. "Internet +" has become a problem in the future development of entrance and exit control. Driven by new technologies such as mobile Internet, cloud computing, Internet of Things, and artificial intelligence, the import and export control industry will be rapidly transformed and upgraded. Transformation and upgrading are not easy, and various incurable diseases will follow. In the future, the import and export control industry will no longer be a single product competition, but a test of the comprehensive capabilities of enterprises, especially in the intelligent security management and user travel security market. Connect the front-end product equipment and intelligent management platform through the Internet to build a socialized portal control ecosystem for smart homes, smart communities and smart business districts with cloud services as the core. Taking the police entrance and exit control platform as an example, the intelligent access control platform can realize the interconnection and unified management of the intelligent management systems such as parking lot, access control, access, attendance and charging, and also can also monitor other video surveillance, burglar alarm and building intercom. The enterprise ERP, HR and other systems are also included in the platform, through the platform and the connected subsystems of information collection and exchange, linkage planning and comprehensive monitoring management services, to achieve parking system, access control system, video surveillance system, burglar alarm Centralized monitoring and management of equipment and third-party systems.
6. Platform integration risk. At present, the depth of the network platform starting point, information collection and control of different manufacturers in the market is different, and the depth of the display and the scope of networking are also different. There are generally three types of platform manufacturers in the market, one from the traditional parking equipment suppliers, the relevant information in the cloud parking system is more comprehensive, the cloud platform can even control the equipment in the field library, through intelligent application operations and good customers. Experience to attract users, you can see such as Jieshun, Anjubao, ETCP through the equipment to enter a large number of offline parking lot resources. The second category comes from Internet companies. Generally, it only collects the information of the vehicles entering and leaving the library, so as to collect the number of free parking spaces in the library, and finally publish them to the APP, induce parking for the users, and increase the viscosity of the users by reducing the parking fees. Then, through the data mining of users and the profit integration from the business integration of the merchants around the library. For example, similar to Tintin parking, such services are provided through intelligent hardware and online. There is also a parking management company that has parking resources. Internet + Smart Parking is expected to cover all types of parking lots, including operational and non-operating, and is committed to solving parking areas such as business districts and hospitals, and comprehensively solving urban parking problems and helping smart transportation and smart city upgrades. In the profit model, the parking APP can participate in various aspects of the automotive aftermarket by integrating auto insurance, maintenance, fueling and other resources.
Third, the application prospects and trends of entrance and exit control in smart cities
As the size and demand of the import and export market grows, it is both an opportunity and a challenge for the import and export control enterprises. Taking smart parking in a typical gateway control scenario in a smart city as an example, the future intelligent entrance and exit control system will develop in the following directions:
1. The hardware device is further integrated. The traditional entrance and exit parking management system equipment consists of the entrance and exit capture unit, fill light, road gate, vehicle inspection device, LED screen and other equipment. There are many types of equipment, the construction wiring is complicated and the layout is messy and unattractive. With the development of technology, the era of landlessness will surely spread. License plate recognition accuracy will be higher and smarter, and the requirements for the on-site environment will be lower, which is more suitable for various complex environments. In the future, intelligent entrance and exit parking management equipment will tend to be integrated and integrated.
2. System Internet, parking APP is popular. As more and more Internet companies begin to intervene in the parking management business, the intelligent development of the entrance and exit parking management system has been accelerated, and the traditional parking resources have been integrated through Internet technology to make parking easier. Most parking apps can mainly achieve the following functions: parking space information, parking guidance, license plate recognition, payment payment, parking space sharing, on-site positioning, clearing and settlement, after-market, equipment supply, valet parking, and parking management. The parking app focuses on five functions: navigation, inquiry, reservation, payment, and sharing. In addition, the high-level management of the parking app should be transferred from the management of the parking lot to the management of the parking space, highlighting its focus. Only in this way, the use of parking apps will be more market-oriented and more vital. It is foreseeable that in the near future, if we want to drive to a certain place, we can take out the mobile phone, open the Internet parking mobile app, enter the place to go in the destination, the system will automatically recommend the parking lot closer to the destination. And planning the navigation route to take us directly to the destination. After arriving at the destination parking lot, the license plate recognition device of the entrance and exit directly recognizes the license plate of the predetermined vehicle and releases it, and directly guides the reserved vehicle to the reservation through the guidance system of the intelligent entrance and exit parking management system. Parking space. When you are ready to leave, you can drive directly out of the parking lot. When the smart entrance and exit parking management system detects that the vehicle is leaving, it will automatically deduct the parking fee directly from the account of the reserved owner through the previously reserved information, without manual operation, which is convenient and quick.
3. Parking spaces are shared and cut into the automotive aftermarket service. Nowadays, the sharing economy is talking about, and the intelligent parking management system for entrances and exits is gradually realizing the sharing of parking space resources. With the development of technology and the opening of parking lots such as residential areas, the future intelligent entrance and exit parking management system will realize the sharing of parking spaces. When the parking spaces are not in use, the parking spaces can be released and the supply of parking spaces can be increased. For parking lots, on the one hand, it can solve the parking problem of the owner, and on the other hand, it can bring additional benefits to the owner of the parking space. For the automotive aftermarket, we will provide services such as car beauty, electric car charging, and rental of car rental companies. The automotive aftermarket covers all aspects of the completion of the auto transaction, including maintenance, repair, insurance, modification, etc., which is a high-frequency interaction and rigid demand for maintenance and repair relative to insurance and modification, the cake is large, the parking lot industry is a A good entry point to achieve value-added services.
4. Cross-border operations will continue. ETCP parking received A round of 50 million US dollars financing, and then launched the "three exemption policy"; Anjubao launched "slap in the palm"; Yinjiang shares increased capital of 10 million to buy 6.67% stake in worry-free parking; Red Star Macalline shares in the Internet parking company “Stop Simpleâ€; Jieshun Technology and Alipay signed the “Cooperation Framework Agreementâ€. The two parties agreed to form a strategic partnership. In November 2017, they announced strategic cooperation with Alipay and Tencent WeChat to jointly create a “car life†service platform; Hikvision released the parking lot entrance and exit management system. This system mainly supports the central charging mode and can support Alipay and WeChat payment methods. Anjubao cooperates with WeChat payment to take the lead in implementing 1 cent parking in 12 vehicles in Guangzhou. Dinike shakes the cloud application of the parking app, and the owner can use the shake parking app to perform convenient functions such as parking lot search, parking space reservation, online payment, and reverse car search. Jiadu Technology and Ant Financial Service, Guangzhou Municipal Communications Commission signed a strategic framework agreement. As the market grows larger, more cross-border cooperation will continue and competition will become more intense. (Author: Xu Jianming)
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