According to a report by Reuters on May 25, BYD Auto Co., Ltd. is expected to increase its revenue of electric vehicles by nearly seven times this year. This auto company, which has succeeded in urging Warren Buffett to make an investment in it, is Take off, the signs are obvious. Li Yunfei, deputy general manager of BYD's sales department, said: "This week's orders are strong, indicating that electric vehicle sales revenue can reach 10 billion yuan ($1.6 billion), close to 20% of total revenue in 2013; last year, electric vehicle sales turnover only 3%."
In 2006, BYD entered the new energy vehicle market and sold gasoline and mobile phone batteries to raise funds to improve the internal technology of automobiles. However, the sales of electric vehicles, electric buses and plug-in hybrid vehicles have been in a downturn. According to statistics from the China Association of Automobile Manufacturers (CAAM), BYD sold only 1544 e6 pure electric vehicles last year; but this year BYD aims to sell more than 20,000 "Qin" plug-in hybrids. In a sales event in Shanghai, Mr. Li said: "We firmly believe that the sales of new energy vehicles will exceed 10 billion yuan in 2014, which will be a breakthrough."
In 2008, when the wave of financial crisis hit, Buffett spent US$230 million (RMB1.4 billion) to buy a 9.9% stake in BYD, making BYD a globally famous company. Two years later, a series of car quality problems, coupled with the continued economic recession, is really worse for BYD, and sales continue to decline. Although the sales of BYD gasoline vehicles have rebounded, like other Chinese automakers, the prospects of Chinese automakers have been overshadowed by the fact that global competitors are gradually entering the mainstream domestic auto market with prices as low as 60,000 yuan. shadow.
In this way, the green power car naturally became the new growth engine of BYD's development. After years of stagnation in the economic backwater, the green car market showed signs of development, in part due to increased use of electric taxis and electric buses; this year Tesla Motors began selling pure electric Model S cars in China, which also caused The automotive industry and customer concerns.
This year, Beijing and the Shanghai government began subsidizing private purchases of domestic environmentally-friendly and energy-efficient vehicles outside these two cities. Wuhan, Xi'an and Guangzhou are very likely to follow this practice. Previously, BYD was only able to receive subsidies in its headquarters city, Shenzhen. Thanks to the promotion of local governments, BYD “Qinâ€, which was listed in December last year, has delivered more than 3,000 vehicles and 8,000 vehicles for sale. In overseas markets, sales of green-powered vehicles are also growing. BYD has an assembly plant in California to meet the needs of the electric bus market in North America, Latin America and Europe.
Overall, according to the China Association of Automobile Manufacturers (CAAM) data, BYD sold nearly 500,000 units last year, but environmental protection and energy-saving cars accounted for less than 1%. Mr. Li said: "The sales volume is limited because our company's car battery production capacity is not strong. As long as this problem is solved, sales will grow faster." BYD has risen 8.3% since the beginning of this year.
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