From January to June this year, Audi sold a total of 266,335 new vehicles in China, a year-on-year increase of 17.7%. The introduction of a number of new vehicles in the second half of the year is bound to make sales performance even better throughout the year. Professor Steader, Chairman of Audi's Management Board, stated that sales volume will increase further during the year and it is expected that the sales volume in 2014 will be far more than 1.6 million units, which will increase substantially on the basis of sales last year. After finishing the planning of Audi's products, China Netcom found that Audi will introduce three new models in the second half of this year, including Audi A8L mid-term remodel models.
Continuous expansion of new products is an important part of Audi's strategy in China. "We will continue to expand our product range from the current 49 products to 60." Mr. Steader said, "The Chinese market is the world's largest individual The automotive market, which has a potential sales volume of 20 million vehicles a year, can be said to be the largest number of customers in our business history.†Among the three new cars coming to China, including import methods The new A8L and S3 also include the domestic A3 sedan models that were specifically introduced for the Chinese market.
In the first half of this year, Audi's global sales reached 869,350 units, an increase of 11% over the same period of last year. The contribution of the Chinese market is obvious to all. Regarding Audi's performance in the Chinese market, Stead was quite confident, and he said: "Our position in China is very stable, but we can not ignore the competitors are struggling to catch up, in fact, everyone is struggling to move forward. In general, In a relatively long period of time, Audi's performance in China will be very stable."
The new A3 launched by Audi in China did not include the sedan domestic version. The new car is expected to be introduced and put into production later this year. The body size of the domestic A3 is 4456/1796/1420mm with a wheelbase of 2637mm. In terms of power, the domestic Audi A3 is equipped with two direct-injection turbocharged engines, 1.4TFSI and 1.8TFSI, respectively. The maximum power of the two engines is 103 kW and 132 kW, respectively, and the transmission is matched with a 7-speed S-Tronic dual clutch transmission.
With the new A3 made in China, Audi also plans to introduce a performance version of the S3 in 2014. The design of the new car will be more sporty. FAW-Volkswagen Audi has officially stated that it is not only the A3's hatchback and sedan version, including the S3. Introduced to China to meet market demand. The Audi S3 will carry a 2.0 TFSI engine with a maximum power of 221 kW and a peak torque of 380 N·m, matching the 6-speed S tronic dual clutch gearbox and manual gearbox.
The new A8L will be launched in China in the second half of this year. The new car will be fully upgraded in terms of design and configuration. The new matrix headlights are particularly interesting. The LED light source is made up of 25 high-intensity LED units. Each of these 5 LEDs is paired with a set of mirrors and uses a high-speed electronic control unit to rapidly change the lighting intensity of each group of LEDs according to the vehicle speed and road conditions. In addition, the displacement of the new A8L engine remains the same as cash, but after optimization, it will perform even better in terms of fuel economy.
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