Since the beginning of this year, there have been reports of Yangzhou Yaxing Bus Co., Ltd. obtaining orders for foreign passenger cars. First, Ghanaian President Kufuor hosted a reception ceremony at the Independence Square in Accra, Republic of Ghana, to welcome the 36 Yaxing city transport buses that had arrived in Ghana. According to the sales contract, Yaxing will export a total of 250 city transport buses to the country during the year, amounting to more than 16 million U.S. dollars. Then Yaxing-Bus was successfully exported to the Republic of Jordan through inspection and inspection by the Yangzhou Inspection and Quarantine Bureau. The value of the buses was US$72,000. Then Yaxing successfully signed a contract to export 20 large buses to Bangladesh. Judging from the current export situation, Yaxing's passenger vehicle exports this year will be 10 times that of last year's exports, and the export volume will exceed 100 million yuan last year. However, Yaxing's goal is by no means limited to this. It is understood that in order to respond to the rapid expansion of export situation, Yaxing is busy building service stations in its key exporting countries. The service station and bus accessories center has been established in Ghana, and a full-time engineer has been assigned to follow up and maintain the local vehicles and serve overseas customers in time. Industry insiders believe that passenger car exports will be a major opportunity for China's passenger car industry because of the huge price advantage of passenger cars in China. The first is the cost advantage. China's labor force is cheap, with labor cost advantages; China's price level is not high, with material cost advantages; our passenger car products also have design cost advantages. Cost advantage is the precondition for gaining price advantage, and it is also the basis for improving product competitiveness in the international market. In the international market, developed countries have little demand for urban passenger car products. Because of their advanced aviation and railway networks, the demand for road passenger cars is relatively small. This rule is most evident in Europe. For most economically underdeveloped countries in Africa and Asia, the passenger car market environment is basically the same as in China. The world’s excellent passenger car products are too expensive to be ideal products that they need. China’s passenger car products are not only cheap but also The appearance is bright and the performance can basically meet their needs. Therefore, we have strong competitiveness in these markets. It is based on this market opportunity. In recent years, China's bus manufacturers have launched fierce competition in order to compete for export shares. Yaxing can stand out from the crowd and it is not easy to increase the export volume on the basis that the unit price is higher than the domestic market price. Yangzhou Yaxing Bus Co., Ltd. was restructured in December 2003. The company's new largest shareholder is the Greencool Group with an international background. After successfully entering the main Asian Star Bus, Greencool holds 60.67% of Yaxing. At the news conference of the Greenback-Asia Star Bus Strategic Restructuring, Mr. Gu Chujun, chairman of the company, made it clear: “We are preparing to turn Yaxing Bus into a profitable profit within one year. In 3 to 5 years, we will build Yaxing into a bus industry. The flagship of the company.†The first change brought to the company after the restructuring is the cultural integration of the company. In order to unify business ideas and change the style of work, all employees of the company conducted a "wind rectification campaign." The company has launched a series of activities such as finding opportunities for the market, finding gaps in comparison with competitors, and finding improvements in comparison with positions. The second is to strengthen the emphasis on human resources. Enterprises are recruited nationwide. A group of talents in the fields of development and design, production technology, marketing, and enterprise management were introduced, and the employment mechanism under the only people who use it and those who are competent are established. The enthusiasm and initiative of the company's employees are mobilized through initiatives such as competing for posts, strict job evaluations, and establishing job innovation awards. The third is to vigorously expand the two international and domestic marketing platforms and integrate the two major systems of after-sales service and marketing. On the international front, the company has found reliable strategic partners in the Jordanian capitals Amman (Radiation Middle East), Angola (Radiation Africa), Limassol, Cyprus, and Hanoi, Vietnam. In Dhaka, the capital of Bangladesh, a strategic development window will be established soon in Accra, Ghana. In China, Yaxing has strengthened its sales efforts and established 18 sales subsidiaries throughout the country. And make full use of the sales channels of Greene's Kelon to conduct cross-sector marketing and insert sales pitches into the township. In this way, Yaxing sales hit all four sides and orders originated. In the after-sales aspect, a rapid response mechanism was established and after-sale technical services were incorporated into the sales system management. More than 160 service stations have been built throughout the country, and a library of accessories centers has been established in various provinces. The branches also set up a group of after-sales service teams that can be recruited by engineers, senior technicians, and mechanics. Provide customers with timely and thoughtful services such as maintenance, spare parts supply, and technical consultation.
Asian Star Bus Exports Strongly Rejuvenated
Since the beginning of this year, there have been reports of Yangzhou Yaxing Bus Co., Ltd. obtaining orders for foreign passenger cars. First, Ghanaian President Kufuor hosted a reception ceremony at the Independence Square in Accra, Republic of Ghana, to welcome the 36 Yaxing city transport buses that had arrived in Ghana. According to the sales contract, Yaxing will export a total of 250 city transport buses to the country during the year, amounting to more than 16 million U.S. dollars. Then Yaxing-Bus was successfully exported to the Republic of Jordan through inspection and inspection by the Yangzhou Inspection and Quarantine Bureau. The value of the buses was US$72,000. Then Yaxing successfully signed a contract to export 20 large buses to Bangladesh. Judging from the current export situation, Yaxing's passenger vehicle exports this year will be 10 times that of last year's exports, and the export volume will exceed 100 million yuan last year. However, Yaxing's goal is by no means limited to this. It is understood that in order to respond to the rapid expansion of export situation, Yaxing is busy building service stations in its key exporting countries. The service station and bus accessories center has been established in Ghana, and a full-time engineer has been assigned to follow up and maintain the local vehicles and serve overseas customers in time. Industry insiders believe that passenger car exports will be a major opportunity for China's passenger car industry because of the huge price advantage of passenger cars in China. The first is the cost advantage. China's labor force is cheap, with labor cost advantages; China's price level is not high, with material cost advantages; our passenger car products also have design cost advantages. Cost advantage is the precondition for gaining price advantage, and it is also the basis for improving product competitiveness in the international market. In the international market, developed countries have little demand for urban passenger car products. Because of their advanced aviation and railway networks, the demand for road passenger cars is relatively small. This rule is most evident in Europe. For most economically underdeveloped countries in Africa and Asia, the passenger car market environment is basically the same as in China. The world’s excellent passenger car products are too expensive to be ideal products that they need. China’s passenger car products are not only cheap but also The appearance is bright and the performance can basically meet their needs. Therefore, we have strong competitiveness in these markets. It is based on this market opportunity. In recent years, China's bus manufacturers have launched fierce competition in order to compete for export shares. Yaxing can stand out from the crowd and it is not easy to increase the export volume on the basis that the unit price is higher than the domestic market price. Yangzhou Yaxing Bus Co., Ltd. was restructured in December 2003. The company's new largest shareholder is the Greencool Group with an international background. After successfully entering the main Asian Star Bus, Greencool holds 60.67% of Yaxing. At the news conference of the Greenback-Asia Star Bus Strategic Restructuring, Mr. Gu Chujun, chairman of the company, made it clear: “We are preparing to turn Yaxing Bus into a profitable profit within one year. In 3 to 5 years, we will build Yaxing into a bus industry. The flagship of the company.†The first change brought to the company after the restructuring is the cultural integration of the company. In order to unify business ideas and change the style of work, all employees of the company conducted a "wind rectification campaign." The company has launched a series of activities such as finding opportunities for the market, finding gaps in comparison with competitors, and finding improvements in comparison with positions. The second is to strengthen the emphasis on human resources. Enterprises are recruited nationwide. A group of talents in the fields of development and design, production technology, marketing, and enterprise management were introduced, and the employment mechanism under the only people who use it and those who are competent are established. The enthusiasm and initiative of the company's employees are mobilized through initiatives such as competing for posts, strict job evaluations, and establishing job innovation awards. The third is to vigorously expand the two international and domestic marketing platforms and integrate the two major systems of after-sales service and marketing. On the international front, the company has found reliable strategic partners in the Jordanian capitals Amman (Radiation Middle East), Angola (Radiation Africa), Limassol, Cyprus, and Hanoi, Vietnam. In Dhaka, the capital of Bangladesh, a strategic development window will be established soon in Accra, Ghana. In China, Yaxing has strengthened its sales efforts and established 18 sales subsidiaries throughout the country. And make full use of the sales channels of Greene's Kelon to conduct cross-sector marketing and insert sales pitches into the township. In this way, Yaxing sales hit all four sides and orders originated. In the after-sales aspect, a rapid response mechanism was established and after-sale technical services were incorporated into the sales system management. More than 160 service stations have been built throughout the country, and a library of accessories centers has been established in various provinces. The branches also set up a group of after-sales service teams that can be recruited by engineers, senior technicians, and mechanics. Provide customers with timely and thoughtful services such as maintenance, spare parts supply, and technical consultation.