4K TV continues to grow at a price that is still too expensive

4K is obviously the best means for manufacturers to attract users to upgrade. From a marketing perspective, TV manufacturers have already won the first round. According to the data from the IHS market research agency, sales of 4K TVs picked up in March this year, and in April and May there was a large increase. It is expected that the annual sales will reach 14.5 million units, which is higher than the 2 million units last year.

Although looking at the entire market, 4K TV accounts for only 5% of all shares, but given that overall sales of flat-panel TVs have fallen by 6.4% from the same period of last year this year, 4K TVs have been able to maintain growth, which still shows its attractiveness to users. "This year, the global 4K TV market will usher in a larger increase, especially in the Chinese market, which will be mainly concentrated in the second half of the year," said IHS senior analyst Jusy Hong in a report.

Obviously, for household appliances such as TVs, which have a relatively low replacement frequency, manufacturers need to do more marketing in order to encourage users to upgrade. The current main method is 4K resolution resolution, better 3D image quality, curved screen design, and more. However, it cannot be denied that the price of 4K TV is still high.

Take the North American market as an example, the average price of a 55-inch 4K TV is around 2,750 US dollars (approximately 17,005 yuan), compared with only 700 to 1,700 US dollars (approximately 4,336 to 10,530 yuan) for a 1080P TV. The gap is still relatively low. Big. The 100-inch 4K TV is basically for demonstration only, and the price of up to 50,000 US dollars is barely affordable to ordinary consumers.

However, one factor that cannot be ignored comes from China. In May of this year, China’s 4K TV shipments accounted for 9% of LCD TVs’ total share, with rapid growth; followed by South Korea (5%) and Japan (2%), showing that Asian users are more interested in 4K TVs. This has also prompted Samsung, LG and other large factories to gradually shift their gravity to the 4K sector and introduce more differently positioned models, which are expected to further reduce prices. In addition, sales of 4K TVs including Changhong, Haier, Hisense, Konka, Skyworth, and TCL's six major Chinese manufacturers already accounted for 45% of the 4K market, which is also conducive to further reducing the average price of 4K TVs.